Good Strategy Bad Strategy

Good Strategy Bad Strategy pdf epub mobi txt 電子書 下載2025

(美)理查德·魯梅爾特, 《經濟學人》評他為“當今25位對管理理念和公司行為最具世界影響力的思想傢之一”。

麥肯锡公司則將其形容為“戰略中的戰略傢”。

他是加州大學洛杉磯分校約翰·安德森管理學院教授,在著名的歐洲工商管理學院任教多年。他為全球知名跨國公司擔任管理谘詢,以其多年的企業管理谘詢和研究經驗,提齣關於戰略管理的深刻見解,幫助企業理清思路,迎接挑戰。

出版者:Crown Business
作者:Richard Rumelt
出品人:
頁數:336
译者:
出版時間:2011-7-19
價格:USD 28.00
裝幀:Hardcover
isbn號碼:9780307886231
叢書系列:
圖書標籤:
  • Strategy 
  • 管理 
  • 戰略 
  • Business 
  • 思維 
  • 英文原版 
  • 戰略管理 
  • 商業 
  •  
想要找書就要到 小美書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s

nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,

and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your

own thinking.

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

具體描述

讀後感

評分

断断续续把这本书看完了。我给出的评分是四星。 首先,不得不说作者的工作做的非常到位,具体案例有近百个吧,充分说明了作者的原意;内容很详实,我一开始看的时候甚至有一种教科书的感觉。其次,这本书的主要缺点是自己位于教科书和通识读物之间摇摆,没有找出关于书籍的定位...  

評分

这样表述,因为李叫兽的推荐读了此书,叫兽对于战略的理解看得出受此书影响深刻。 这本书讲述的好战略归结就是三点: 1.要分析形势,认清竞争优势和态势,了解竞争对手。 2.制定统一的指导方针。 3.统一连贯性的活动。 我读到的很多意思是,这很多时候适用的是一种竞争激烈或...  

評分

宁向东老师课上推荐的书,但说实话我并不觉得这是本好书。。。很大一部分原因应该归咎于宁老师在课堂上已经把这本书写得比较好的第一篇做了精彩的总结,导致我满怀期待读完之后的内容后大失所望。 最大的问题在于案例。商业案例比较少,很多案例来自于战争和历史,我一度怀疑自...  

評分

适合阅读对象: PM (工作半年以上), 偏业务型分析师 因为本书没有把"为什么需要战略", "怎么提出战略" 讲明白,所以推荐和Marty Cagan的文章一起读(我就是从Marty Cagan那过来的) 推荐阅读顺序 - Product strategy by Marty Cagan, https://svpg.com/product-strategy-overvie...  

評分

这样表述,因为李叫兽的推荐读了此书,叫兽对于战略的理解看得出受此书影响深刻。 这本书讲述的好战略归结就是三点: 1.要分析形势,认清竞争优势和态势,了解竞争对手。 2.制定统一的指导方针。 3.统一连贯性的活动。 我读到的很多意思是,这很多时候适用的是一种竞争激烈或...  

用戶評價

评分

泛泛而談

评分

對於好策略的基本結構以及解釋非常有幫助 不過乾貨都在前半 後半基本就是拿故事來填書瞭

评分

老闆推薦讀的…

评分

外化瞭在字節學到的,如何思考戰略的點;點都很不錯,但是結構性不強

评分

老闆推薦讀的…

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有