Good Strategy Bad Strategy

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(美)理查德·鲁梅尔特, 《经济学人》评他为“当今25位对管理理念和公司行为最具世界影响力的思想家之一”。

麦肯锡公司则将其形容为“战略中的战略家”。

他是加州大学洛杉矶分校约翰·安德森管理学院教授,在著名的欧洲工商管理学院任教多年。他为全球知名跨国公司担任管理咨询,以其多年的企业管理咨询和研究经验,提出关于战略管理的深刻见解,帮助企业理清思路,迎接挑战。

出版者:Crown Business
作者:Richard Rumelt
出品人:
页数:336
译者:
出版时间:2011-7-19
价格:USD 28.00
装帧:Hardcover
isbn号码:9780307886231
丛书系列:
图书标签:
  • Strategy 
  • 管理 
  • 战略 
  • Business 
  • 思维 
  • 英文原版 
  • 战略管理 
  • 商业 
  •  
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Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s

nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,

and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your

own thinking.

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

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读后感

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这样表述,因为李叫兽的推荐读了此书,叫兽对于战略的理解看得出受此书影响深刻。 这本书讲述的好战略归结就是三点: 1.要分析形势,认清竞争优势和态势,了解竞争对手。 2.制定统一的指导方针。 3.统一连贯性的活动。 我读到的很多意思是,这很多时候适用的是一种竞争激烈或...  

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The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. - 问大企业的领导们,贵领域领先企业的策略是什么样的?一般回答是看准某个机遇,准确出击。但是问贵司的策略是什么样的?领导们的回答就是些有的没的。为什么不用类...  

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宁向东老师课上推荐的书,但说实话我并不觉得这是本好书。。。很大一部分原因应该归咎于宁老师在课堂上已经把这本书写得比较好的第一篇做了精彩的总结,导致我满怀期待读完之后的内容后大失所望。 最大的问题在于案例。商业案例比较少,很多案例来自于战争和历史,我一度怀疑自...  

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The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. - 问大企业的领导们,贵领域领先企业的策略是什么样的?一般回答是看准某个机遇,准确出击。但是问贵司的策略是什么样的?领导们的回答就是些有的没的。为什么不用类...  

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用户评价

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再推荐另一本好书。好的策略往往隐藏在很多被认为是理所当然的现象中;要对很多发展的可能性的引诱说“不”是很难的,很多企业就栽在说“是”的多元化发展上面;好的策略不只要回答“什么”,而且要回答“为什么”和“如何做到”;口号不等于策略;对于挑战和阻拦的分析,和发展策略一样重要。

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Strategy is not a template, but a bundle of coherent actions developed to allocate resources effectively and efficiently.

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再推荐另一本好书。好的策略往往隐藏在很多被认为是理所当然的现象中;要对很多发展的可能性的引诱说“不”是很难的,很多企业就栽在说“是”的多元化发展上面;好的策略不只要回答“什么”,而且要回答“为什么”和“如何做到”;口号不等于策略;对于挑战和阻拦的分析,和发展策略一样重要。

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对于好策略的基本结构以及解释非常有帮助 不过干货都在前半 后半基本就是拿故事来填书了

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