The Lean Startup

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出版者:Crown Business
作者:Eric Ries
出品人:
页数:336
译者:
出版时间:2011-9-13
价格:USD 28.00
装帧:Hardcover
isbn号码:9780307887894
丛书系列:The Lean Series
图书标签:
  • 创业
  • 互联网
  • Entrepreneurship
  • Statup
  • 商业模式
  • 商业
  • 管理
  • Lean
  • Lean Startup
  • entrepreneurship
  • innovation
  • business model
  • agile
  • startup
  • customer development
  • iteration
  • validation
  • scalability
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具体描述

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

作者简介

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

目录信息

Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
Measure
Pivot (or persevere)
Part III.Accelerate :Batch
Grow
Adapt
Innovate
Epilogue :Waste not
Join the movement.
· · · · · · (收起)

读后感

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创业分为三个阶段,第一阶段是将想法变化为产品,最精简的产品却体现最核心的价值;第二阶段进一步细分市场,深入产品重点,形成对核心产品价值的认知;第三阶段是基于用户基数情况下,对市场深入理解和快速反应,拓展爱和速度,形成产品信仰。 创业本身就是某种形式的管理,...  

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像此类有明显主题,要告诉读者一个道理一种方法的书,通常分成两个部份,第一部份是要达成什么的结果,以及为什么要达成这样的结果。第二部份是要怎么样达成上述的结果,以及为什么要这样达成。例如此书第一部份所述就是在如今市场环境充满不确定的条件下,创业要借鉴...  

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不知道是因为自己到了该关注“钱”的年龄,亦或是正好赶上这波“人人都关注经济”的大时代,身边的好朋友除了热衷晒美食、晒小孩、晒旅游外,最热乎的就是讨论啥时候能退休?没有人再像父辈一样,愿意安然地接受安排认为60岁退休是一个正常的节奏,在我看来这是一件好事,当我...  

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王婆帮助西门庆勾引潘金莲的十面捱光计就是“精益创业”思想,完整体现了“开发-测量-认知”循环,不断验证假设,调整行动。 看来智慧一直被运用,只是没被总结和推广。 泡妞有三种模式: 模式一.冲动型:不断酝酿自己的感情,不断升温自己的感情,在自己的激动中幻想对方也...  

用户评价

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做最小可用产品,拿60分的产品去试需求,获得持续的validated learning,而不是猜需求然后试图做到90分再推出——道理很简单,能持续做到就是金玉良言,做不到就是陈词滥调。

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真实,合理,有效,到目前为止,创业者唯一必读的书籍,我正在读第二遍

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Network effect. AB test demand. Experimenting value&growth hypothesis (understand the drive). Find early adopters - concierge min viable product. Do cohort analysis. Scale with useful features/get rid of unnecessary (prioritize). No vanity/use actionable metrics. Think of runway as # (customer segment) pivots. Work on small batches. Ask 5 whys. M

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其实我觉得把lean的概念用在别处已经有很多人写过,作者把lean和创业做了很好的总结(尽管这个总结有点啰嗦而且很多地方说理和摆数据不太充分)。个人非常喜欢 validated learning 和pulling concept。在大企业广泛应用这些方法是个问号,除非可以得到大老板的支持。

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Validated learning. Small batch and pull. Andon and 5 whys. It's the boring stuff that matters the most.

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