The Personal MBA

The Personal MBA pdf epub mobi txt 电子书 下载 2025

"乔希•考夫曼是一位独立商业教育家,他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前,他为宝洁公司(Procter&Gamble)工作,为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多(Colorado)。

自学MBA网站:www.personalmba.com"

出版者:Portfolio Hardcover
作者:Josh Kaufman
出品人:
页数:416
译者:
出版时间:2010-12-30
价格:USD 27.95
装帧:Hardcover
isbn号码:9781591843528
丛书系列:
图书标签:
  • MBA 
  • 商业 
  • 管理 
  • business 
  • 个人提升 
  • 创业 
  • Business 
  • mba 
  •  
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A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

具体描述

读后感

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每章的内容都有一个关键词,其实我们上课的话,能记住一个道理就不错了。把MBA的知识加以熔炼用我们能记住和理解的方式来写,这样很好,虽然没有公式报表 ,其中一些的经济原理,商业运作原理都能很清楚的很出来,推荐推荐!  

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早就听过这本书,一直未有机会阅读,周末读了几章,发现还不错哦,商业知识的讲述很详细,看后很受启发,比M,BA的教材要易懂,案例也还不错了,是实至名归的好书。 交不起学费,暂且自学一下交不起学费,暂且自学一下交不起学费,暂且自学一下  

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管理是一门实践的学问,如果脱离了具体的企业环境企业文化谈管理就是纸上谈兵,因为每个企业都有各自不同的特点,要求管理者综合运用选取管理知识和技能的能力。拥有渊博的管理知识,可以当好教授,但不一定能成为有效的管理者。所以说实践与学习相结合的MBA学习才是真正能起到...  

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书看过一遍,都能读的懂,知识细看了一遍,涵盖的方面比较广,每一章节都有案例分析。现在,全国各大高校都有MBA教育,而求学者亦是趋之若鹜。就读MBA在以下的三各要素中,学历、人际资源、理论提升最重要还是里理论提升。在工作岗位上了解了相关的知识,加以实践,对工作的提...

用户评价

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太浅了

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前半部分还像本科普书,后面越写越无聊。

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五星,内容简洁都是概要不深入,但好处是把整个东西串了起来。

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商业知识的科普,挺不错的,快速入门读物。前半部分侧重基本商业知识,后半部分夹杂心理学的研究,从人和系统的角度来剖析管理这件事情。

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一半心理治疗,一半商业扫盲

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