The Personal MBA

The Personal MBA pdf epub mobi txt 电子书 下载 2025

"乔希•考夫曼是一位独立商业教育家,他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前,他为宝洁公司(Procter&Gamble)工作,为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多(Colorado)。

自学MBA网站:www.personalmba.com"

出版者:Portfolio Hardcover
作者:Josh Kaufman
出品人:
页数:416
译者:
出版时间:2010-12-30
价格:USD 27.95
装帧:Hardcover
isbn号码:9781591843528
丛书系列:
图书标签:
  • MBA 
  • 商业 
  • 管理 
  • business 
  • 个人提升 
  • 创业 
  • Business 
  • mba 
  •  
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A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

具体描述

读后感

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很想读mbA,可是没有时间和金钱,看到这本书的目录,如获至宝,私下买了一本看,可读性很强,作者的理论水平很到位,指导工作很有意义。每天都在看,也不枯燥,很耐读的书。偶尔还会翻开之前读过的章节,又有一番新的感悟。  

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管理是一门实践的学问,如果脱离了具体的企业环境企业文化谈管理就是纸上谈兵,因为每个企业都有各自不同的特点,要求管理者综合运用选取管理知识和技能的能力。拥有渊博的管理知识,可以当好教授,但不一定能成为有效的管理者。所以说实践与学习相结合的MBA学习才是真正能起到...  

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书看过一遍,都能读的懂,知识细看了一遍,涵盖的方面比较广,每一章节都有案例分析。现在,全国各大高校都有MBA教育,而求学者亦是趋之若鹜。就读MBA在以下的三各要素中,学历、人际资源、理论提升最重要还是里理论提升。在工作岗位上了解了相关的知识,加以实践,对工作的提...

评分

很想读mbA,可是没有时间和金钱,看到这本书的目录,如获至宝,私下买了一本看,可读性很强,作者的理论水平很到位,指导工作很有意义。每天都在看,也不枯燥,很耐读的书。偶尔还会翻开之前读过的章节,又有一番新的感悟。  

用户评价

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商业概念合集,没商业概念的人值得看看。有经验的人别浪费时间了。

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五星,内容简洁都是概要不深入,但好处是把整个东西串了起来。

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大概属于畅销书品类。可能更适合零基础创业的人阅读。后半部分对于人的思维模式的解析及应用建议比前边的商业术语介绍部分好玩。

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很浅显,短文介绍一个关键概念,结合作者本人经历,还有不知真假的名人名言开头,适合入门吧

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我还是认真读完了的

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