Marketing 3.0 pdf epub mobi txt 电子书 下载 2025
- Marketing
- 营销
- 市场营销
- Branding
- 市场
- Kotler
- corporate-communication
- 美國
- 营销革命
- 数字营销
- 消费者洞察
- 品牌策略
- 社交媒体营销
- 数据驱动
- 用户体验
- 市场趋势
- 精准营销
- 内容营销
具体描述
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
点击链接进入中文版：
营销革命3.0:从产品到顾客,再到人文精神
作者简介
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
目录信息
读后感
所谓营销3.0时代，即“人文中心主义的时代”。在这样滴新时代中，营销者不再仅仅把顾客当做是‘消费滴人’，而是把他们看做是‘具有独立思想、心灵和精神滴完整滴人类个体’，同时，企业滴盈利能力和它的企业责任感息息相关。 作者倡导滴是，企业应当将营销的中...
评分 评分 评分一个星期读完这本书，为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观，都是务虚的东西，往往不被“务实”的中国企业所重视。然而，正如同道是阴阳两面的一体不二，务实和务虚，对于一家...
评分所谓营销3.0时代，即“人文中心主义的时代”。在这样滴新时代中，营销者不再仅仅把顾客当做是‘消费滴人’，而是把他们看做是‘具有独立思想、心灵和精神滴完整滴人类个体’，同时，企业滴盈利能力和它的企业责任感息息相关。 作者倡导滴是，企业应当将营销的中...
用户评价
MKT 3.0非常适合给aiesecer看呵呵，其实aiesec已经做得很不错了~
评分To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
评分终于用三天时间结果了Marketing3.0，如果这本书是一个人，这本书就是一个极其讲究原则，坚守从一而终理论的大叔
评分Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.
评分Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.
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