Marketing 3.0 pdf epub mobi txt 電子書 下載 2025


Marketing 3.0

簡體網頁||繁體網頁
Philip Kotler
Wiley
2010-5-3
208
USD 24.95
Hardcover
9780470598825

圖書標籤: Marketing  營銷  市場營銷  Branding  市場  Kotler  corporate-communication  美國   


喜歡 Marketing 3.0 的讀者還喜歡




下載連結1
下載連結2
下載連結3
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2025-03-20

Marketing 3.0 epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

Marketing 3.0 epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

Marketing 3.0 pdf epub mobi txt 電子書 下載 2025



圖書描述

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

點擊鏈接進入中文版:

營銷革命3.0:從産品到顧客,再到人文精神

Marketing 3.0 下載 mobi epub pdf txt 電子書

著者簡介

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.


圖書目錄


Marketing 3.0 pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

The bible of marketing.

評分

My entry-level book to marketing

評分

此書的strategy說的還是比較認可的

評分

終於用三天時間結果瞭Marketing3.0,如果這本書是一個人,這本書就是一個極其講究原則,堅守從一而終理論的大叔

評分

終於用三天時間結果瞭Marketing3.0,如果這本書是一個人,這本書就是一個極其講究原則,堅守從一而終理論的大叔

讀後感

評分

評分

PPT式的书页形式,使内容一目了然,很赞; 总结起来,主旨大概是: 1、21世纪,企业进入了营销3.0时代; 2、参与化时代的来临,催生了合作营销的方式;营销开始演变为邀请消费者参与产品开发和信息沟通等活动; 全球化矛盾时代,催生的不是大一...  

評分

一个星期读完这本书,为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观,都是务虚的东西,往往不被“务实”的中国企业所重视。然而,正如同道是阴阳两面的一体不二,务实和务虚,对于一家...  

評分

科特勒的《市场营销管理》被奉为企业管理者的圣经,如今看到他的《营销革命3.0》依然有一种兴奋,他总是能针对与时俱进的问题,提出开创性的理论指导,梳理出复杂状态后的头绪,归纳出建设性的思路,让读者激动不已! 自从市场营销的理念问世以来,的确如本书所说的,经历了从...  

評分

本书第二部分,第六章Marketing the Vision to the shareholders中,原文的作者们在第一部分推荐了一本书-----《How the Mighty Fall》,用以简单介绍了企业从强盛走向衰败的5个Stage,中文版翻译人员将书名翻译成《强势怎么样衰弱》,其实书店和图书馆参考书目里本书的书名其实...

類似圖書 點擊查看全場最低價

Marketing 3.0 pdf epub mobi txt 電子書 下載 2025


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有