Marketing 3.0 pdf epub mobi txt 電子書 下載2025
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
- Marketing
- 營銷
- 市場營銷
- Branding
- 市場
- Kotler
- corporate-communication
- 美國
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
點擊鏈接進入中文版：
營銷革命3.0:從産品到顧客,再到人文精神
具體描述
讀後感
这是一个急躁的时代，中国企业以一种惨烈的态势发起或者应对着一场场的价格战、渠道战、广告战、产品战甚至是品牌战。从改革开放起，中国企业开始了打破计划经济的市场化运营模式，发源于欧美的营销理论开始指导中国本土企业的营销战略。以4P、4C、4R等为代表的理论被中国企业...
評分科特勒的《市场营销管理》被奉为企业管理者的圣经，如今看到他的《营销革命3.0》依然有一种兴奋，他总是能针对与时俱进的问题，提出开创性的理论指导，梳理出复杂状态后的头绪，归纳出建设性的思路，让读者激动不已！ 自从市场营销的理念问世以来，的确如本书所说的，经历了从...
評分所谓营销3.0时代，即“人文中心主义的时代”。在这样滴新时代中，营销者不再仅仅把顾客当做是‘消费滴人’，而是把他们看做是‘具有独立思想、心灵和精神滴完整滴人类个体’，同时，企业滴盈利能力和它的企业责任感息息相关。 作者倡导滴是，企业应当将营销的中...
評分一个星期读完这本书，为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观，都是务虚的东西，往往不被“务实”的中国企业所重视。然而，正如同道是阴阳两面的一体不二，务实和务虚，对于一家...
評分用戶評價
The bible of marketing.
评分I agree with that a marketer is a socialist in the future~~~
评分此書的strategy說的還是比較認可的
评分road map of mkting
评分To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
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