Why We Buy pdf epub mobi txt 电子书下载 2025

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出版者:Simon & Schuster

作者:Paco Underhill

出品人:

页数:306

译者:

出版时间:2008-12-30

价格:GBP 16.00

装帧:Paperback

isbn号码:9781416595243

丛书系列:

图书标签:

营销
心理学
psychology
shopping
购物习惯
零售
Marketing
零售业
消费心理
行为决策
市场营销
消费者选择
心理机制
决策过程
品牌影响
认知偏差
购物习惯
情感驱动

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具体描述

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.