Start with Why

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Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

出版者:Portfolio Hardcover
作者:Simon Sinek
出品人:
頁數:256
译者:
出版時間:2009-10-29
價格:USD 26.95
裝幀:Hardcover
isbn號碼:9781591842804
叢書系列:
圖書標籤:
  • 思維 
  • 管理 
  • 商業 
  • SimonSinek 
  • 英文原版 
  • 領導力 
  • 自我成長 
  • 市場營銷 
  •  
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Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

具體描述

讀後感

評分

久闻“黄金圈”大名,终于见到出处,但书名不是“黄金圈”,而是《超级激励者》,为什么?“为什么”是一种符号,是一种象征,或说一种精神。因为心中有理念的人,他们自带强大磁场,吸引同频率的人到身边,他们就是就是超级激励者。 “黄金圈”可应用于各种领域,包括本书侧重...  

評分

你想让自己的影响力去改变对你很重要的人吗?你想充满信任的维护自己的各种关系吗?你想让你的追随者长久的钟情于你吗?这些看似深奥难解的课题,总结看来,黄金圈法则都可以攻克。 什么是黄金圈法则呢? 黄金圈法则就是从“Why”为什么开始的思考模式,然后考虑how,最后才是w...

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* 整本书翻来覆去讲的就是要先有why,再有如何做和怎么做。 * Why和how对应的是边缘脑,what对应的是新皮质,即前者控制人感性的部分,后者控制人理性思考的部分。很多时候我们内心已经做出了选择,但因为边缘脑没有语言表达的能力,所以我们无法解释内心的选择,从而也就导...  

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书中出现最多的一句话: 别人买你,不是因为你「做了什么」,而是因为你「为什么这么做」。 这本书其实是一个自我发现后对自我认同的世界观和方法论。 为什么要自我发现与自我认同? 用一句俗语「跟随自己内心的声音」。 如何自我发现与自我认同? 完全的接受自己。 自我发现与...  

評分

这本书阐述了一种由“WHY至“WHAT”的思维模式——任何外在的行为模式都是由内在的价值观决定的。 人人都知道自己是”做什么“(WHAT)的; 有些人知道自己是“如何做“(HOW)的; 仅有极少数人明白自己”为什么“(WHY)要这样做。 而只有从”为什么“(WHY)出发的人,...  

用戶評價

评分

書中觀點有道理,但是思考問題的順序感覺有問題,不應該由本質到現象,書中的例子看起來是為瞭驗證自己的觀點而拼湊起來的,成功的因素和前提要復雜得多,而且書中的內容在ted演講內容中基本涵蓋

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作者將常見的經典人物例子討論角度很獨到,並不是從簡單的價格利潤等參數反映公司短期利潤討論,而從一些其他方麵討論長期發展討論存在的價值和對社會的影響。對於産品,什麼是manipulation,什麼是靈魂有自己的觀點:people don't buy what, they buy why you do it. 多一種對問題的看法角度。書中一些作者觀點看似有道理,但還是缺少一些明顯支持的佐證。

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An entire book with only one female example.

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非常有見地深刻啓發性的一本書。

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看瞭10%瞭,還在舉例子,還在說他們成功是因為他們問瞭Why,這是在尊重讀者嗎?草泥馬

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