Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
书中出现最多的一句话: 别人买你,不是因为你「做了什么」,而是因为你「为什么这么做」。 这本书其实是一个自我发现后对自我认同的世界观和方法论。 为什么要自我发现与自我认同? 用一句俗语「跟随自己内心的声音」。 如何自我发现与自我认同? 完全的接受自己。 自我发现与...
评分 评分1. 这是一本关于“影响力”的书,讲解了影响别人的“黄金圈法则”。 2. 平时我们组织语言是从“是什么”开始,讲有什么好处等等。黄金圈法则告诉我们,错了。应该从“为什么”开始,我们的信念是什么,请认同我们信念的人加入我们。 3. 与其用“术”去操纵别人,不如用“道”去...
评分看这本书时,刚好看了《我的名字叫可汗》这部电影,终于明白书中没说的要义,这些东西不是对外求的,而是从内心发现。已经在那里,只是很多人自己并没有看到。正如和别人比谁跑的快。但是忘记了自己为什么要和别人在这个赛道上抛。 说说这本书,刚开始觉得很罗嗦,看看TED就行...
老实讲,黑石这一类私募支持了多少美国新科技的发展,而这些新科技又不对中国开放……,…… ……
评分作者将常见的经典人物例子讨论角度很独到,并不是从简单的价格利润等参数反映公司短期利润讨论,而从一些其他方面讨论长期发展讨论存在的价值和对社会的影响。对于产品,什么是manipulation,什么是灵魂有自己的观点:people don't buy what, they buy why you do it. 多一种对问题的看法角度。书中一些作者观点看似有道理,但还是缺少一些明显支持的佐证。
评分你是火柴,理想是火,有事没事拿出理想,蹭一下就点燃自己。 IBM领导力9条,第一条就是passion!
评分企業要告訴用戶最重要的事情是它為什麼存在,而不是它做的是什麼或是怎樣去做,“為什麼”也是培養用戶忠誠度的重要原因。很可惜,創業之初的“為什麼”很容易被輕易的忘記或改變,而那些一直堅持的通常就是差異化的成功者。
评分老实讲,黑石这一类私募支持了多少美国新科技的发展,而这些新科技又不对中国开放……,…… ……
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