具體描述
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
著者簡介
圖書目錄
讀後感
評分
評分
評分
評分
用戶評價
書裏認為，創意不是魔法，而是一種“肌肉”，會越練越強壯，你越熟悉，就越知道該如何使用它。磨練創意的四條法則：第一，吸收大量信息。能創作齣好內容的人，其實是最懂得傾聽和收集信息的人，“隻有不斷吸收彆人的所見所聞，纔能纍積材料，在適當的時候藉用”。第二，模仿成功的創意。第三，組建團隊，一起優化和傳播創意。第四，反復改善。甘尼特說，每一個成功的創意會經曆蟄伏、暴紅、沒落的周期。好創意剛開始時容易被人稱贊，一旦過度曝光、傳播後，就會開始産生反作用力。他提醒說，當創意開始沒落，我們不該緊抓不放，而是開始磨練下一個創意。
评分戳破傳統成功學泡泡，現實版成功學教程
评分既是乾貨，又是雞湯。創意不是憑空而來，而可以通過以下方式訓練：一，大量廣泛汲取領域內知識來培養直覺（consumption）；二，模仿前人傑作學習規律（imitation）；三，不能孤軍奮戰，主動尋找良師益友（creative community）；四，在前三者基礎上不斷改進提高（iteration）。讀完倍感振奮，覺得“我也能行！”
评分想到瞭我的Dr. van der Stock
评分想到瞭我的Dr. van der Stock
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