Presenting to Win pdf epub mobi txt 電子書下載2025

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【美】傑瑞•魏斯曼（Jerry Weissman）

 全球頂級商務溝通大師、世界排名第一的演講教練，Power Presentations公司創始人；

 思科上市成功路演的幕後推手；

 微軟、英特爾、思科、可口可樂、雅虎、英圖易軟件、杜比實驗室等世界頂級企業CEO最推崇的演講顧問；

 曾為微軟、思科、雅虎等500多傢全球頂尖企業CEO精心製作IPO路演，幫助他們在股票市場上籌集到數韆億美元的資金，並幫助即將上市的公司製作和發布瞭大量關鍵的商務演講。

 創新工場CEO李開復最信賴的演講教練；

出版者:Financial Times/Prentice Hall

作者:Jerry Weissman

出品人:

頁數:0

译者:

出版時間:2003-01

價格:0

裝幀:Paperback

isbn號碼:9780536749475

叢書系列:

圖書標籤:

演講
presentation
溝通
管理
Communication
演示設計
管理學
職場

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In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

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評分☆☆☆☆☆

最实用的是开场白设计和结构搭建这部分，其它内容在各种书里也有提到。一个演讲准备的过程： 1.分析受众的需求和兴趣点 2.选择一个可掌握的话题切入点 3.列支撑点 4.选择合适的结构（书里准备了16种供选择） 5.搭建结构，丰富论述及案例 6.设计一个开场白（9种不同开场白） 7....

評分☆☆☆☆☆

学一学presentation，总是不错的，如今流行soft skill，讲究以柔克刚。把读书笔记大致摘要如下： 1. Author: Someone from Silicon Valley, Stanford, who coached a lot of CEO's and who was previously learning art. 2. Five Cardinal Sins: a. No clear point b. No ...