One Billion Customers pdf epub mobi txt 電子書 下載 2025


One Billion Customers

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[美] James McGregor
Simon & Schuster
2007-9-4
320
$15.00
Paperback
9780743258418

圖書標籤: 經濟  商業  中國  中國現狀分析  十億消費者  紀實  外國記者  政治   


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发表于2025-02-02

One Billion Customers epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

One Billion Customers epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2025

One Billion Customers pdf epub mobi txt 電子書 下載 2025



圖書描述

It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.

Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.

One Billion Customers 下載 mobi epub pdf txt 電子書

著者簡介

James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.

James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.

Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.

McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.

From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.


圖書目錄


One Billion Customers pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

相當多內幕,紀實類,非常有趣

評分

相當多內幕,紀實類,非常有趣

評分

看的是譯言版啦。蠻有意思的書,難得的視角。

評分

#恒閱# 外國人教外國人如何在中國做生意的書,卻讓中國人能知道很多自己不可能知道的事,並且從另外一個角度瞭解自己所處的環境。本書是我見過外國人對中國人評價中最真實客觀的(包括書籍和電視節目),而且書籍結構明晰便於提煉,值得一讀。

評分

自由意味著知道自己的籠子有多大——那些有勇氣摸索籠子的人所散發的智慧光芒簡直令人乍舌。(我說道瓊斯和路透社聯閤鬥新華社那段也太精彩瞭吧!!

讀後感

評分

《十亿消费者》(One Billion Customers),作者James McGregor浸淫中国事务25年,是见证中国改革开放全历程的前记者,前道琼斯高管。前“内幕人士”资历给了他“中国商界的第一手经验”,兼有做记者的职业经历,写东西不精彩都难。 作者以全景式的战略角度,纵向点评中国近代...  

評分

对书中有意思的章节进行的摘录 开篇: 虽然说曹兵(外汇兑换)和杨百万(政府债券套利)建立的商业模式是那么的粗糙,但他们是中国商业实践的先驱,他们开创的做法在今天仍胜过任何形式更为复杂的其它商业活动:在改革尚未完成的体系中寻找金矿,并在国有和私有经济之间套利...  

評分

真相的真相就是没有真相 现实的显示就是无限现实 世界是主观的世界 辨证唯物主义只是唯心主义的普遍表现罢了  

評分

真相的真相就是没有真相 现实的显示就是无限现实 世界是主观的世界 辨证唯物主义只是唯心主义的普遍表现罢了  

評分

McGregor以华尔街记者的敏锐和眼光,再辅之以直接参与中国商界活动的第一手经验和体会,生动传神地向西方人描绘了中国的商业环境;同样地,白痴年代以优雅准确的语言将其翻译成中文,便利了我们许多人,一并感激! 潜望镜 她是一个潜望镜,让我们在中国这个经济和社会发展航...  

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