圖書標籤: 經濟 商業 中國 中國現狀分析 十億消費者 紀實 外國記者 政治
发表于2025-02-16
One Billion Customers pdf epub mobi txt 電子書 下載 2025
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.
James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.
James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.
Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.
McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.
From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.
4.5星,作者是真正的報人和資深China Hand,文筆劉暢幽默外加對天朝頗有瞭解,但基於本身是洋人的先天性不足,還是略有瑕疵、不夠深刻
評分#恒閱# 外國人教外國人如何在中國做生意的書,卻讓中國人能知道很多自己不可能知道的事,並且從另外一個角度瞭解自己所處的環境。本書是我見過外國人對中國人評價中最真實客觀的(包括書籍和電視節目),而且書籍結構明晰便於提煉,值得一讀。
評分看的是譯言版啦。蠻有意思的書,難得的視角。
評分這書讀的真過癮,都是高級玩傢啊最頂層的中外閤資公司故事 一大感覺就是之前真心不知道美國和中國的interwinding已經這麼深瞭 充滿機會的中國
評分這樣的書對我英語提升幫助很大:涉及中國、分層結構、流水邏輯、不算太長~
对书中有意思的章节进行的摘录 开篇: 虽然说曹兵(外汇兑换)和杨百万(政府债券套利)建立的商业模式是那么的粗糙,但他们是中国商业实践的先驱,他们开创的做法在今天仍胜过任何形式更为复杂的其它商业活动:在改革尚未完成的体系中寻找金矿,并在国有和私有经济之间套利...
評分从前,有一个美国人,在他18岁时,作为一名步兵参与了残酷的越战,幸运的活了下来。然后亲历了美国70年代的社会大变革和洛杉矶当年的种族骚乱。 1985年,30岁的他和姐姐一同作为背包族,乘坐肮脏拥挤的火车和汽车,走遍了中国的城市和乡村。当时的中国才刚刚摆脱WenGe的阴霾,...
評分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ 研究中国的书也有,但多数是写历史、文化层面的。这本书不同在于它是写给国外投资者的,教他们如何在中国做生意。因为作者的地位较高(华尔街日报中国总编)所以所讲的事例都非常...
評分一个原因是 里面的人物基本上会成为未来5年中国的主角 另一个原因是它揭示了光鲜外表下投资中国的艰难。在这个角度,除了口口相传的八卦外很难找到其它的资料可供参考 作为一个中国人,可能里面大多数事情你都不知道
評分我是从译言了解到《One Billion Customers》的,当时就决定细读。在上海外文书店很容易就买到了。此书出版在1995年,算是比较出名。中文版绝不可能在大陆被允许出版,译言的草根译者也很谨慎,在网站上申明译文不得转载,也不会制作成完整文档供下载,不过到了现在,完整文档我...
One Billion Customers pdf epub mobi txt 電子書 下載 2025