The Why Axis pdf epub mobi txt 電子書 下載2025
- 經濟學
- 心理學
- Economics
- 行為經濟學
- 社會學
- Methodology
- economics
- 英文原版
- 心理學
- 行為科學
- 決策
- 認知
- 動機
- 人類行為
- 思維模式
- 自我認知
- 社會影響
- 研究方法
具體描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
著者簡介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
圖書目錄
讀後感
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評分文 | 秋风江上 男性与女性是否有先天的差异？做同样地工作，为什么女性不如男性？几千年来，人们试图从科学、文化等各种角度解释为是什么女性的野心和竞争力都不及男性。在《圣经》中，亚当就是夏娃的主人。在古罗马时期，女性虽然也是公民，但是没有投票权，也不能担任公职...
評分 評分全书是作者花费大量的时间、精力与金钱，用大量的实验对比得出的观点。很好的诠释了书名，行为背后的隐性的动机是什么？本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。 让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时，你需要好...
評分近期大家一定听闻了冥王星的浪漫故事，“9年，48亿公里，只为看你一眼”，科研人士的情怀真是不可估量。有此般毅力的研究者不只存在于科学界，美国的行为经济学家尤里•格尼茨和约翰•李斯特为了调查金钱是否能激励孩子好好学习，将实验室搬到了现实生活。他们研究的...
用戶評價
Let's do experiments!
评分中文版 隱性動機 已經齣版瞭，中信齣版社，我喜歡的經濟學齣版機構
评分推薦這本書給所有對行為經濟學，尤其是field experiment感興趣的人，Uri和John List作為field experiment的先驅，現身說法，教你怎麼選擇topic, ask question, 以及conduct field experiment，將monetary incentive的作用及局限講得明白透徹，不偏不倚。當然這本書也適閤所有對生活有好奇心，會問why的朋友，兩位作者用大量生動的故事來討論各種經濟學以及更廣泛的社會問題，涉及問題包括性彆，種族歧視，教育改革，醫療健康等，抽絲剝繭式地分離開animal discrimination和economic discrimination, 讓人醍醐灌頂。最後，寫作風格詼諧生動，不擺譜裝B, 接地氣，大贊！
评分Let's do experiments!
评分introducing experimental methods into social science, isn't it common sense? it looks very natural.. there seems to be quite some limitations though, e,g, culture/eco factors sometimes play a dominant role, it is hard to differentiate the smaller ones. More importantly, the way to draw a conclusion is largely by conjecturing, hard to generalize..
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