Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
过去听到过许多“经济学无用论”,实际上只是人类的知识还没积累到火候。这本书中的许多结论乍一看挺简单,一想就明白,没有高深的理论,没有复杂的数学模型,但都是实践性很强的结论。在日常的经济决策中,你真的能够把与决策有关的所有因素及其相互关系都考虑清楚吗? ...
评分文 | 秋风江上 男性与女性是否有先天的差异?做同样地工作,为什么女性不如男性?几千年来,人们试图从科学、文化等各种角度解释为是什么女性的野心和竞争力都不及男性。在《圣经》中,亚当就是夏娃的主人。在古罗马时期,女性虽然也是公民,但是没有投票权,也不能担任公职...
评分作者:任凌云 共赢经济学创立者 【[美] 尤里•格尼茨(Uri Gneezy) 约翰•李斯特(John List) 著,鲁冬旭 译; 中信出版社5月出版;定价:49元】 我扎扎实实用了两天时间看完了《隐性动机》这本书,发现这本书不但可以让我们变得理性客观,思考问题更加深刻,还可以...
评分我们之所以在和很多很重要而顽固的社会问题(如教育,歧视,贫困,健康,两性平等,环境保护等)作斗争,却没有取得令人满意的进展,是因为我们未能齐心协力抛弃一些【想当然】的假设。 这些假设如同偏见,束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的,以及为什...
评分作者:任凌云 共赢经济学创立者 【[美] 尤里•格尼茨(Uri Gneezy) 约翰•李斯特(John List) 著,鲁冬旭 译; 中信出版社5月出版;定价:49元】 我扎扎实实用了两天时间看完了《隐性动机》这本书,发现这本书不但可以让我们变得理性客观,思考问题更加深刻,还可以...
Inspiring. Preference differs due to variaty of motivation, which is the fundamental to figure out "why" of humanbeings.
评分中文版 隐性动机 已经出版了,中信出版社,我喜欢的经济学出版机构
评分John List可算是励志典型了,他这些年做了不少有意思的田野实验。
评分定位科普 一些观点很有趣 深度略欠缺
评分讲的Experimental Economcs,以前没接触过。
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