The Why Axis pdf epub mobi txt 电子书 下载 2025
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
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读后感
全书是作者花费大量的时间、精力与金钱，用大量的实验对比得出的观点。很好的诠释了书名，行为背后的隐性的动机是什么？本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。 让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时，你需要好...
评分 评分 评分用户评价
在听有声书
评分讲的Experimental Economcs,以前没接触过。
评分用真实世界做实验的话，当属辐射的避难所！（开学又没时间玩游戏了）
评分Inspiring. Preference differs due to variaty of motivation, which is the fundamental to figure out "why" of humanbeings.
评分非常普及易懂，讲了几个他们做经济学实验在犯罪，教育，商业和慈善领域的应用。不少故事其实都有听过。话说光看书感觉经济学不多啊，更像是心理学，虽然确实有经济理论依据。话说他们真有钱，拿二手车dealer做实验，据说为了不掉人品，还真安排把车买下来了。John List在Reddit开帖了呢，大家可以围观
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