法拉奇绿讯营销咨询顾问公司的创建者和首席执行官,还是 《INC.》、《华尔街日报》及《哈佛商业评论》专栏作家。他先前曾担任过德勤顾问公司和喜达屋国际酒店集团的市场总监,还担任过好莱坞著名知名媒体营销公司——YaYa Media的首席执行官,现居住于洛杉矶和纽约。
[美]塔尔•雷兹
《小型商业财富》的一名编辑,为《INC》、 《耶路撒冷邮报》、《旧金山纪事报》和《GQW》供稿,现居住于纽约。
在线阅读本书
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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别独自用餐
本书根本上讲的就是如何做人做事。今年我翻译的书里提到了《Never Eat Alone》,所以买来读了。国外作者的书引用都比较多,如果花时间把一本书里引用的其它书都看完,估计要至少3个月时间,其中还包括很多根本没有中译版的书。 美国商业社会是非常功利的,能写成这样也算是不错...
评分现在参加《别独自用餐》新书抢购,将有机会获得免费用餐名额,“新年你不再一个人,我们一起,别独自用餐!” 活动报名时间:2010年12月15日至2011年1月14日 就餐时间:2011年1月15日(星期六) 中午11点30——13:30 就餐地点:大白鲨火锅超市(朝阳路店),朝阳区东八里庄5...
评分因为时间关系,泛泛地把这本书读了一遍,很多东西还有待消化,理解,以及在具体的生活环境中去实践。但是不得不说,仅此就已经获得了很多珍贵的启发和感悟。 这本书被定义为一本攻略,或者类似于指南,手册和技术之类的工具书,因而很容易让人产生误解,以为读了此书,就能掌...
评分现在很多人在工作上的沟通都倾向于用微信或者QQ,尽可能不选择用电话,估计见面就更不愿意了。很不同的是,我一直都倾向于用电话来沟通,面谈则是必要的沟通方式。电话里的沟通不如面谈来得更为清晰透彻。也许大家真的是有社交恐惧症,文字沟通能够给到足够的反应时间,但我却...
评分题目起得太功利了,内容还是挺真诚的。有选择地学习。
评分很不错,看中文版,做了长长的思维导图,有空的话把笔记弄上,感谢@Hammer_
评分读之前带着鄙视心情觉得又是成功学 读完后悔没早读
评分记得以前对这种类型的书非常地不屑一顾,而如今面对社会的时候发现其实圆融并不和理想矛盾,只要心诚就行。这本书还是很不错的,此类书中也算经典了吧。
评分一本很实用很神奇的书。我边读边照着书上操作。为EWB集资到近3k刀。还有昨天去参加晚宴 竟然被客户(女的!)提出一起吃午饭,老板说去吧去吧,吃多少都给你报账。我也有自己的客户budget了木哈哈哈
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