图书标签: 健康 美国 英文原版 生活 英语原版 饮食 经济 社科
发表于2024-08-03
Salt Sugar Fat pdf epub mobi txt 电子书 下载 2024
#1 NEW YORK TIMES BESTSELLER
From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
In the spring of 1999 the heads of the world’s largest processed food companies—from Coca-Cola to Nabisco—gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation—114 slides in all—making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.
When he was done, the most powerful person in the room—the CEO of General Mills—stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.
Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire.Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure. He unearths marketing campaigns designed—in a technique adapted from tobacco companies—to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as “fat-free” or “low-salt.” He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of “heavy users”—as the companies refer to their most ardent customers—are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
“As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment.”— The New York Times Book Review
[美] 迈克尔•莫斯, 2010年获普利策解释性报道奖,1999年和2006年分别入围普利策奖评选,曾获杰拉尔德罗卜新闻奖、美国海外记者俱乐部报道奖。在《纽约时报》之前,莫斯曾任《华尔街日报》《每日新闻》《亚特兰大宪法报》记者。
民科多半是幌子,我更想看到对于食品公司和饰品深度的研究和探索。
评分生活在充满欺骗的世界里,还是装傻比较好
评分民科多半是幌子,我更想看到对于食品公司和饰品深度的研究和探索。
评分去grocery store前的必修课,再买processed food必须要看nutrition facts label了
评分食品公司的內幕真是太令人震驚了,先從不吃零食做起
书名:《盐糖脂:食品巨头是如何操纵我们的》 作者:[美]迈克尔·莫斯 最近美国著名的植物基人造肉公司Impossible Foods为了推销人造肉,其首席执行官帕特•布朗发表了“中国人每吃一块肉,亚马孙(逊)雨林里就冒出了一股烟”的言论,成功的惹怒了中国网友。网友们表示,肉类...
评分一本很有意思的书,案例很多且对准的都是大公司,我们耳熟能详的产品。我所在的公司本身也是做食品加工的,但是远没有这么夸张的使用各种物理化学心理学手段去找人所谓的“极乐点”。 曾经以为食品加工行业所谓的配方只是多次配比出来的最能被人接受的组合,没有想的那么深远,...
评分 评分利益驱动加工食品发展。 所有的食品行业开始是都是为了研发可口营养的食物,但当整个社会都基本不存在营养不足而富足时,加工食品就应运而生了。为了把食物做到最好吃,达到人们生理味觉的“极乐点”,各公司纷纷使出浑身解数。而最好用的无非就是最简单的盐、糖、脂肪。人类社...
Salt Sugar Fat pdf epub mobi txt 电子书 下载 2024