圖書標籤: 心理學 思維 管理 change 組織變革 改變 心理 創新
发表于2024-10-03
Switch pdf epub mobi txt 電子書 下載 2024
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
某一期wired上推薦的,腦殘粉錶示字字珠璣。
評分六顆星!實用,推薦想要改變自己做事方式或者在鬆散結構自底嚮上組織中産生影響力的人閱讀。準備讀二遍。
評分適閤各種想做改變不知如何的人
評分強烈推薦,非小說類經典。How to Change Things When Change Is Hard
評分The authors’ omnipotent solution for any necessary change is switch-like simple: direct the rider-our rationality, motivate the elephant-our emotion, and shape the path-enabling conditions. Just like what we see in the film Avatar, we will be able to accompolish wildest aspirations when we connect our analytical brain with the flying dragon, neurol
P6 把一个非常难以实现的改变变成一个容易实现的改变,其实是多么轻而易举,那些看上去往往像是属于人的问题,却经常都是有关外界环境的问题。 P7 在我们的一生之中,会遇到一系列巨大的改变,改变存在难易之分。成功的改变大多沿着相似的轨迹进行——它需要进行改变的相关人...
評分主宰人类行为的两个要素:象(情感)与骑象人(逻辑) 要促成改变,要给方向+给动力,方向要有远(愿景)有近(下一步怎么做,细化、定量),给动力的方法是增强自身的意愿和力量(感官刺激、构建认同、先盖两个章)和削弱对手的体量(切分小任务小里程牌)。 为了改变找方向...
評分大纲和结论: 如何改变? 1)给骑象人提供方向 a. 寻找闪光点 b. 复制成功案例 c. 指出目的地 d. 勾勒关键性步骤 2)让大象动起来 a. 找到感觉 b. 寻求认同感 c. 给自己人以信心 d. 建立身份感 e. ...
評分Switch pdf epub mobi txt 電子書 下載 2024