图书标签: 心理学 思维 管理 change 组织变革 改变 心理 创新
发表于2024-07-04
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
适合各种想做改变不知如何的人
评分GR 4.01 (10000) What looks like a people problem is often a situation problem: Direct the rider, Motivate the elephant, Shape the path
评分GR 4.01 (10000) What looks like a people problem is often a situation problem: Direct the rider, Motivate the elephant, Shape the path
评分The authors’ omnipotent solution for any necessary change is switch-like simple: direct the rider-our rationality, motivate the elephant-our emotion, and shape the path-enabling conditions. Just like what we see in the film Avatar, we will be able to accompolish wildest aspirations when we connect our analytical brain with the flying dragon, neurol
评分以科学的方法进行改变。无论是公司,组织还是自己。以万变应万变。
本书是《象与骑象人》的姊妹篇,如果《象与骑象人》比作是《异类》的话,那本书就相当于《一万小时天才理论》+《哪来的天才?》了。本书在个人管理乃至公司管理都提供了一些建设性的解决方案。只有知人性(大象的脾性),才能更好的善任。 =================================...
评分 评分每个人都有两个层面:Rider and Elephant. Elephant代表情感,冲动,它代表人直接,本能,力量的一面,代表Heart的一面. Rider代表理性,控制,它代表人计划,分析,智慧的一面,代表Mind的一面. 实际上,这并不是简单的比喻,心理学和生物学都揭示了复杂系统实际上也就是这么运作的(<失控>...
评分 评分Switch pdf epub mobi txt 电子书 下载 2024