Handbook of CRM pdf epub mobi txt 电子书 下载 2024


Handbook of CRM

简体网页||繁体网页
Payne, Adrian
Butterworth-Heinemann; 1 edition
2005-10
464
$ 82.43
9.2 x 6.3 x 1.3 inches
9780750664370

图书标签: CRM   


喜欢 Handbook of CRM 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-25

Handbook of CRM epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Handbook of CRM epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Handbook of CRM pdf epub mobi txt 电子书 下载 2024



图书描述

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major "Handbook of CRM" gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by: clear and comprehensive explanations of the key concepts in the field; vignettes and full cases from major businesses internationally; definitive references and notes to further sources of information on every aspect of CRM; and, templates and audit advice for assessing your own CRM needs and targets. This is the most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business. It offers a definitive, heavily researched, comprehensive overview, and key concepts allied to action templates. It is written by one of the first major marketing thinkers in the field and based on Cranfield Business School's internationally acknowledged leadership in the field.

Handbook of CRM 下载 mobi epub pdf txt 电子书

著者简介

Adrian Payne is the professor in Australia School of Business, University of New South Wales(UNSW). Prior to UNSW, he was Professor of Services and Relationship Marketing and Director of the Centre for Customer Relationship Management at the Cranfield School of Management, Cranfield University. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as chief executive for a manufacturing company and he has also held senior appointments in corporate planning and marketing.


图书目录


Handbook of CRM pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Handbook of CRM pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有