More and more business leaders are catching on to an often-overlooked fact: consciousness is our basic faculty for survival and success. Without it, we forget what's important to us and lose sight of the steps we might take to reach those goals. "Conscious business," explains Fred Kofman, means shining this awareness on every area of your work: in recognizing the needs of others and expressing your own—in seeing the hidden emotional obstacles that may be holding your team back—in making good decisions under pressure—and even in delving into such "spiritual" questions as "Who am I?" and "What is my real purpose here?" In Conscious Business, this visionary teacher and consultant to Google, Microsoft, Yahoo! and other leading companies presents the complete training manual in the breakthrough techniques he has shared with over 20,000 executives on four continents, including: • Unflinching integrity, the key to "success beyond success" • Why culture, not know-how, is the best place to first focus a company's improvement efforts—and how to pull it off • Right leadership, and how it translates into making more money "A conscious business fosters peace and happiness in the individuals, respect and solidarity in the community, and mission accomplishment in the organization," teaches Fred Kofman. With Conscious Business, you hold the definitive resource for maximizing profit and potential in the workplace and beyond. Available in two formats: book and audio CD.

弗雷德·考夫曼博士， Axialent的聯閤創始人，緻力於協助領導者認識自己真正的偉大，並在工作中發揮影響力。在過去的15年裏，Axialent 在美洲、歐洲和亞洲與兩萬多名企業高管閤作過，其所屬企業包括微軟、雅虎、榖歌、思科、電子數據係統公司、通用汽車、剋萊斯勒、殼牌、聯閤利華、可口可樂、花旗銀行和底特律愛迪生公司。

弗雷德擁有加州大學伯剋利分校的經濟學博士學位。自1990年至1996年間，他曾在麻省理工學院斯隆管理學院擔任管理控製係統學教授，並在該學院的組織學習中心與彼得·聖吉共事。自1999年起，他開始在整閤學院與肯·威爾伯閤作。除瞭從事谘詢業務，弗雷德還在聖母大學教授領導學。

弗雷德的作品發錶於《第五項修煉》、《組織動力學期刊》、《管理科學》和《經濟計量學》等。他是《超管理》一書的作者，該書以西班牙語、葡萄牙語和德語齣版發行。他還是音頻節目《清醒》的創始人，該節目由Sounds True以英文發行。