More and more business leaders are catching on to an often-overlooked fact: consciousness is our basic faculty for survival and success. Without it, we forget what's important to us and lose sight of the steps we might take to reach those goals. "Conscious business," explains Fred Kofman, means shining this awareness on every area of your work: in recognizing the needs of others and expressing your own—in seeing the hidden emotional obstacles that may be holding your team back—in making good decisions under pressure—and even in delving into such "spiritual" questions as "Who am I?" and "What is my real purpose here?" In Conscious Business, this visionary teacher and consultant to Google, Microsoft, Yahoo! and other leading companies presents the complete training manual in the breakthrough techniques he has shared with over 20,000 executives on four continents, including: • Unflinching integrity, the key to "success beyond success" • Why culture, not know-how, is the best place to first focus a company's improvement efforts—and how to pull it off • Right leadership, and how it translates into making more money "A conscious business fosters peace and happiness in the individuals, respect and solidarity in the community, and mission accomplishment in the organization," teaches Fred Kofman. With Conscious Business, you hold the definitive resource for maximizing profit and potential in the workplace and beyond. Available in two formats: book and audio CD.

弗雷德·考夫曼博士， Axialent的联合创始人，致力于协助领导者认识自己真正的伟大，并在工作中发挥影响力。在过去的15年里，Axialent 在美洲、欧洲和亚洲与两万多名企业高管合作过，其所属企业包括微软、雅虎、谷歌、思科、电子数据系统公司、通用汽车、克莱斯勒、壳牌、联合利华、可口可乐、花旗银行和底特律爱迪生公司。

弗雷德拥有加州大学伯克利分校的经济学博士学位。自1990年至1996年间，他曾在麻省理工学院斯隆管理学院担任管理控制系统学教授，并在该学院的组织学习中心与彼得·圣吉共事。自1999年起，他开始在整合学院与肯·威尔伯合作。除了从事咨询业务，弗雷德还在圣母大学教授领导学。

弗雷德的作品发表于《第五项修炼》、《组织动力学期刊》、《管理科学》和《经济计量学》等。他是《超管理》一书的作者，该书以西班牙语、葡萄牙语和德语出版发行。他还是音频节目《清醒》的创始人，该节目由Sounds True以英文发行。