《贏》的內容涵蓋從管理理念到管理實踐的諸多方麵。傑剋·韋爾奇將自己全部的管理心得和智慧通過《贏)》與更多的管理者交流。從企業中泛濫而空洞的“使命”說起，談到每傢公司都會麵臨的危機管理，再到預算管理、員工招聘等諸多日常工作，韋爾奇逐一提齣瞭自己獨特而富有智慧的解決方案，並與廣大讀者分享瞭他作為成功管理者的思維方式。

作為“全球第一CEO”，韋爾奇不惜筆墨地總結瞭自己成功的職業生涯，為每一位職業經理人提供瞭極富建設性的意見和理念。

我們推薦企業高層管理者閱讀《贏)》，因為你可以從中全麵審視並深入思考自己的管理理念和方式、方法。

然而，《贏(第2版)》最為神奇的地方在於，無論你是財務人員，還是生産綫上的技術工人；無論你是部門管理者，還是最基層的普通員工，《贏(》都將有利於你更好地瞭解你所在的工作環境，理解陌生部門的工作，甚至理解公司高層的指令和意圖，進而幫助你與同事一道改善工作流程、提高工作效率；同時也完善自己的職業規劃。

當然，最重要的是，這《贏》將幫助你和周圍的人更從容地麵對未來的挑戰。

If you judge books by their covers, Jack Welch's Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy "Old Economy" company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.

Welch's first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch's process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one's own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company's success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues--how to find the right job, get promoted, and deal with a bad boss--and then a final section on what he calls "Tying Up Loose Ends." Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he's received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he'd go to heaven (we won't give away the ending).

While different from the steadier stream of war stories and real-life examples of Welch's first book, Winning is a very worthwhile addition to any management bookshelf. It's not often that a CEO described as the century's best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world's most valuable company was in many ways the embodiment of "Winning," and this spirit alone will provide readers an enjoyable read. --Peter Han

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贏(第2版)

傑剋•韋爾奇，1960年在GE公司開始自己的職業生涯，1981年他成為該公司的第八任董事長兼CEO。在任期間，GE公司的市值增長到4000億美元，高居世界第一。韋爾奇先生目前擔任傑剋•韋爾奇谘詢公司的負責人，為《財富》500強中部分企業的CEO們擔任顧問，他還經常到世界各地，與商業人士、學生們進行交流。

蘇茜•韋爾奇，前《哈佛商業評論》主編。她曾就讀於哈佛大學和哈佛商學院，發錶過許多關於領導力、創新、變革與組織行為等方麵的文章，參與過多本管理學著作的編撰。