圖書標籤: 英文原版 品牌 marketing business 管理 商業 創業 mobi
发表于2025-02-05
Different pdf epub mobi txt 電子書 下載 2025
Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
Different shows how to succeed in a world where conformity reigns…but exceptions rule.
From the Hardcover edition.
1. Avoid the marketer's knee-jerk reaction 看瞭100頁終於看不下去瞭。很受不瞭一開篇就是 to make myself more clear??? 一個觀點翻來覆去講幾遍我真的不可以…
評分2015/07/04 深圳齣差的路上 我們都渴望與眾不同,結果每個人努力,導緻整體的相似
評分It is not only about Marketing but about life.
評分2015/07/04 深圳齣差的路上 我們都渴望與眾不同,結果每個人努力,導緻整體的相似
評分2015/07/04 深圳齣差的路上 我們都渴望與眾不同,結果每個人努力,導緻整體的相似
刚开始在读本书的时候,是出于对中信喜欢把一本普通的读物炒成包装成《圣经》,和“读完本书就可以长生不老或者日进斗金”的强烈标签,读完序言,果然印证了自己的想法,中信,你吃SHI去吧。 继续读着之后,渐渐觉得本书的确是一本非常实在的书。读到关于马麦酱的案例,更觉得...
評分1.叙述方式 写书有两种方式:理性(ppt式核心展示)和感性(生动的说话方式) 如果以读者对观点的吸收程度作为衡量标准,娓娓道来的方式也许会更胜一筹!其一,假设面前的一桌饭菜变成各种营养的维生素瓶并且被有条有理地码成一排,你吃得下去吗?其二,通过主动对故事案例进...
評分这本书跟普通谈business的书大不相同。 作者是harvard business school的老师,书在讨论可以做什么,什么策略被证明很有效的同时,也展示了the humbleness to admit,无论做多少研究,最后反而越来越不能“斩钉截铁的肯定,business的复杂度可以被不失去价值的降低到几条的简...
評分 評分首先我很喜欢它的封面,很明艳的黄色,看着就很舒服。 作者认为在日益激烈的竞争中,企业很容易会趋于一致性,譬如沃尔沃和奥迪,以前沃尔沃以安全性著称,而奥迪以漂亮的外形著称,而通过用户的反馈,沃尔沃用户抱怨不够漂亮,奥迪用户抱怨安全性差,于是沃尔沃开始追求外形...
Different pdf epub mobi txt 電子書 下載 2025