Different pdf epub mobi txt 电子书 下载 2024


Different

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Youngme Moon
Crown Business
2011-9-6
288
USD 16.00
Paperback
9780307460868

图书标签: 英文原版  品牌  marketing  business  管理  商业  创业  mobi   


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发表于2024-11-26

Different epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Different epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Different pdf epub mobi txt 电子书 下载 2024



图书描述

Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another.

Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.

If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”

These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”

Different shows how to succeed in a world where conformity reigns…but exceptions rule.

From the Hardcover edition.

Different 下载 mobi epub pdf txt 电子书

著者简介


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Different pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
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用户评价

评分

1. Avoid the marketer's knee-jerk reaction 看了100页终于看不下去了。很受不了一开篇就是 to make myself more clear??? 一个观点翻来覆去讲几遍我真的不可以…

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1. Avoid the marketer's knee-jerk reaction 看了100页终于看不下去了。很受不了一开篇就是 to make myself more clear??? 一个观点翻来覆去讲几遍我真的不可以…

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2015/07/04 深圳出差的路上 我们都渴望与众不同,结果每个人努力,导致整体的相似

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It is not only about Marketing but about life.

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It is not only about Marketing but about life.

读后感

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这本书把许多我们了解的品牌做重点式分析,作者的许多见解都能博得我的认同,包括品牌差异化这件事情。话说,我以前在大公司当小业务时,有位工程师趁着假日在老街贩卖自己当场弯折的金属艺术品,他做出的成品不外乎英文名字、小动物等等之类的,也曾经因此被壹周刊访问,在当...  

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这本书跟普通谈business的书大不相同。 作者是harvard business school的老师,书在讨论可以做什么,什么策略被证明很有效的同时,也展示了the humbleness to admit,无论做多少研究,最后反而越来越不能“斩钉截铁的肯定,business的复杂度可以被不失去价值的降低到几条的简...  

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