Visual Persuasion pdf epub mobi txt 电子书下载 2024

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Messaris, Paul

Sage Pubns

1996-12

320

$ 107.35

Pap

9780803972469

图书标签: Messaris 广告 advertising

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发表于2024-11-26

Visual Persuasion epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Visual Persuasion pdf epub mobi txt 电子书下载 2024

图书描述

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Visual Persuasion 下载 mobi epub pdf txt 电子书