Hooked pdf epub mobi txt 电子书 下载 2025
- 产品
- 设计
- 心理学
- 互联网
- 思维
- 产品设计
- 产品经理
- 商业
- 钩子效应
- 行为设计
- 用户粘性
- 心理机制
- 产品思维
- 习惯养成
- 注意力经济
- 动机心理学
- 数字成瘾
- 增长黑客
具体描述
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
作者简介
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
目录信息
读后感
用户评价
书中的例子基本上是互联网产品，但是未尝不可给实体产品一些启发
评分比较通用的模型，实践中可以以此来思考和评估产品，解释成功的产品容易，难在用某个方法论把新产品做成功。
评分哎呀哎呀 这样的书好像中国的某些畅销书咧
评分比较通用的模型，实践中可以以此来思考和评估产品，解释成功的产品容易，难在用某个方法论把新产品做成功。
评分主要是讲建立用户成瘾模式来推销产品，其实想说这个方式既适用于互联网产品，也适用于线下实业，适用于游戏开发也适用于各种教学。模式很简单，但是要操作和实践还是比较难的。
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