图书标签: 产品 设计 心理学 互联网 思维 产品设计 产品经理 商业
发表于2024-10-03
Hooked pdf epub mobi txt 电子书 下载 2024
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
哎呀哎呀 这样的书好像中国的某些畅销书咧
评分文笔简洁,逻辑清晰,一点也没有花哨的东西,却充满了说服力,好书当如此。
评分利用习惯养成术的程度将越来越多地决定产品或服务的成功或失败。公司必须了解的习惯形成的机制,以增进习惯与产品或服务的衔接,最终帮助用户形成有利的操作惯例。习惯养成术通过“内部触发”创建联结,通过内部触发而创造联结可以借助构成hook的四个部分 - 触发,动作,可变回报和投资。
评分哎呀哎呀 这样的书好像中国的某些畅销书咧
评分如何让用户对所用的产品上瘾?这本书提出了四步骤:Trigger(提供外部信息,联系内部需求),Action(尽可能便利用户使用过程),Reward(物质与精神满足感),Investment(尽可能让用户多参与,用户付出越多的努力,越可能养成使用习惯)。一个能让用户反复使用的产品必须从某个方面解决或缓解了用户的问题,搔中客户的痒(scratch the user's itch),它就得到了极高的用户忠诚度。
产品设计是一个仁者见仁智者见智的事情,这也成为了众多产品经理存在的可能,而这本书的作者希望通过他的Hooked Model来讲述一下他的设计理念,不代表这个模型就是四海皆准,只是为大家提供一种思路,即使一点点的激发也是极好的。 这本书分为三个部分: 第一部分是基础背景篇...
评分你是否有过这样的经历? 你发了一个朋友圈,你开始时不时拿起手机看一看,你想看看谁点了我的赞,他们到底怎么评论我的?如果每隔几秒钟,朋友圈小红点的数字不断往上涨,你会越来越加快翻看微信的频率,回复朋友们的评论,直到小红点再也不亮为止。 这个系统不断鼓励我们...
评分用了三个小时读完,做了很多笔记。之前对微信读书不以为然,毕竟有那么多的纸质书还有kindle我都看不完。但是看到越来越多的人在推荐(好吧,主要是斯坦利马同学~)心里也产生了好奇想要看一看。于是,周日终于登陆使用了一下。 这大概就是书里面所说的外部触发吧。总之,微信...
评分 评分你是否有过这样的经历? 你发了一个朋友圈,你开始时不时拿起手机看一看,你想看看谁点了我的赞,他们到底怎么评论我的?如果每隔几秒钟,朋友圈小红点的数字不断往上涨,你会越来越加快翻看微信的频率,回复朋友们的评论,直到小红点再也不亮为止。 这个系统不断鼓励我们...
Hooked pdf epub mobi txt 电子书 下载 2024