Hooked pdf epub mobi txt 电子书 下载 2025
- 产品
- 设计
- 心理学
- 互联网
- 思维
- 产品设计
- 产品经理
- 商业
- 钩子效应
- 行为设计
- 用户粘性
- 心理机制
- 产品思维
- 习惯养成
- 注意力经济
- 动机心理学
- 数字成瘾
- 增长黑客
具体描述
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
作者简介
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
目录信息
读后感
本书揭示了“上瘾”产品背后的设计原理，解释如何通过“触发、行动、多变的酬赏、投入”这一连续的“上瘾循环”，让用户成为欲罢不能的回头客。 1、79%的智能手机用户，会在早晨起床后的15分钟之内翻看手机。 2、现实生活中吸引用户上瘾的钓钩无处不在，它们隐匿在应用程序、体...
评分 评分 评分 评分用户评价
A habit is when not doing an action causes a bit of pain P36. Habit Zone: where the behavior occurs with enough frequency and perceived utility
评分Commonality of porn, heroine, iPhone, luxury handbags and shoes, WeChat, Facebook and candy crush... Psychological and physiological addiction. It's all about dopamine and dopamine receptors. That is right in my field! lol
评分口水书
评分A must read!
评分书中的例子基本上是互联网产品，但是未尝不可给实体产品一些启发
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