Hooked pdf epub mobi txt 电子书 下载 2025
- 产品
- 设计
- 心理学
- 互联网
- 思维
- 产品设计
- 产品经理
- 商业
- 钩子效应
- 行为设计
- 用户粘性
- 心理机制
- 产品思维
- 习惯养成
- 注意力经济
- 动机心理学
- 数字成瘾
- 增长黑客
具体描述
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
作者简介
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
目录信息
读后感
习惯的力量 ——读《上瘾：让客户养成使用习惯的四大产品逻辑》 这个书评写的比较纠结， 一方面我本人是从事营销工作的，书中的“HOOK”模型和福格行为模型对我们的工作是有实际指导意义的； 另一方面是后脊背发凉，一阵后怕。感觉别人更熟悉我们，我们藏在内心深处的想法、我...
评分 评分第一章：习惯的力量：如何让你的产品从维生素变成止痛药 在第一章中，作者让我们首先明确对以下词语的定义： 1. 习惯的养成：当大脑试图走捷径而不再主动思考接下来该做什么时。我们在生活中做很多选择时，会更倾向于那些曾经被证明行之有效的做法。（如果你因为无法实施某种...
评分用户评价
Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration
评分利用习惯养成术的程度将越来越多地决定产品或服务的成功或失败。公司必须了解的习惯形成的机制，以增进习惯与产品或服务的衔接，最终帮助用户形成有利的操作惯例。习惯养成术通过“内部触发”创建联结，通过内部触发而创造联结可以借助构成hook的四个部分 - 触发，动作，可变回报和投资。
评分体系很棒
评分看了几章、几篇书评、一个 PPT。第三阶段的 Variable Reward 的 Variable 最受启发。
评分产品设计方面的五星图书。
相关图书
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