Hooked pdf epub mobi txt 電子書 下載2025
- 産品
- 設計
- 心理學
- 互聯網
- 思維
- 産品設計
- 産品經理
- 商業
- 鈎子效應
- 行為設計
- 用戶粘性
- 心理機製
- 産品思維
- 習慣養成
- 注意力經濟
- 動機心理學
- 數字成癮
- 增長黑客
具體描述
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
著者簡介
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
圖書目錄
讀後感
第一章：习惯的力量：如何让你的产品从维生素变成止痛药 在第一章中，作者让我们首先明确对以下词语的定义： 1. 习惯的养成：当大脑试图走捷径而不再主动思考接下来该做什么时。我们在生活中做很多选择时，会更倾向于那些曾经被证明行之有效的做法。（如果你因为无法实施某种...
評分 評分 評分 評分用戶評價
利用習慣養成術的程度將越來越多地決定産品或服務的成功或失敗。公司必須瞭解的習慣形成的機製，以增進習慣與産品或服務的銜接，最終幫助用戶形成有利的操作慣例。習慣養成術通過“內部觸發”創建聯結，通過內部觸發而創造聯結可以藉助構成hook的四個部分 - 觸發，動作，可變迴報和投資。
评分好書，薄、透徹、理論聯係實際。
评分看瞭幾章、幾篇書評、一個 PPT。第三階段的 Variable Reward 的 Variable 最受啓發。
评分比較通用的模型，實踐中可以以此來思考和評估産品，解釋成功的産品容易，難在用某個方法論把新産品做成功。
评分在現代社會所有職業中，麵嚮産品經理的書大概是最無聊的瞭。
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