Contagious pdf epub mobi txt 电子书 下载 2025


Contagious

简体网页||繁体网页
Jonah Berger
Simon & Schuster
2013-3-5
256
USD 26.00
Hardcover
9781451686579

图书标签: 营销  传播学  marketing  社会心理学  心理学  互联网  SocialMedia  广告   


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发表于2025-02-08

Contagious epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

Contagious epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

Contagious pdf epub mobi txt 电子书 下载 2025



图书描述

The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious 下载 mobi epub pdf txt 电子书

著者简介

For more details see: JonahBerger.com

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton's highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.


图书目录


Contagious pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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用户评价

评分

个人觉得很一般,道理没有挖得很深,例子也比较牵强。

评分

this is a great book for product design and marketing. it reveals the efforts behind the successful products, and the failure people went through in order to make the success.

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其实是半途而废 读到一半总有别的事儿耽误了 作罢吧

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同事从台湾带来送的书,在厦门飞机延误,两天很快看完了

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这本书和《Made to Stick》有一定类似之处,从书名就能看出这本是侧重于传播,而那一本侧重于idea的存留。实际上两相对照之下,传播是一个更重要的问题。而且这本书取材大都来自真实场景,而那一本显得学术气过重。所以综合来讲这本比那本要高一个层次。其实自己也是到最近才意识到,相比于脆弱的意识,潜意识才是这个世界的主宰。在这个混沌而随机的世界中,对于大多数事情,想要预知未来,通常是十分困难的。而作用于人类的潜意识/非理性,其结果却是十分稳定的,反复利用,可以获得超额收益。这些方法,基本都是我们中二时所说的所谓“黑暗”,而早就被政治家和商人们利用了至少数百年,实际上几乎塑造了现在我们看到的整个世界。

读后感

评分

'Contagious': Jonah Berger on Why Things Catch On Published: March 13, 2013 in Knowledge@Wharton If you have watched and shared PSY's "Gangnam Style" video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, ...  

评分

当初买这本书也是因为标题《让产品、思想和行为像病毒一样入侵》比较吸引人,这个也 是自己最近在思考的问题,所以想看看作者有什么独特的见解可以借鉴的。微博和朋友圈中时不时就有一些疯传的产品或者文章,想知道这流行背后的逻辑到底是什么,但是看完本书后并没有给我一个答...  

评分

书本身不错,但是印刷质量很差,在当当买的应该是正版,但是很多页都是油墨模糊,晚上看着就像重影一样,还怀疑自己眼睛出问题了,然后就是很多翻译问题比如一起开餐馆的2个儿时认识的玩伴怎么就成了忘年之交了呢?还有一些标点符号问题,校对很不负责任。  

评分

评分

'Contagious': Jonah Berger on Why Things Catch On Published: March 13, 2013 in Knowledge@Wharton If you have watched and shared PSY's "Gangnam Style" video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, ...  

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