Co-Opetition pdf epub mobi txt 電子書下載 2024

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Adam M. Brandenburger

Currency

1996-05-01

USD 24.95

Hardcover

9780385479493

圖書標籤: 策略 Strategy 管理 businessModel Competitive_Corporate_Strategy economics Finance 談判

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发表于2024-12-23

Co-Opetition epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Co-Opetition pdf epub mobi txt 電子書下載 2024

圖書描述

The game of business changes constantly. So should your business strategy.

When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.

The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.

Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.

Co-opetition will revolutionize the way you play the game of business.

Co-Opetition 下載 mobi epub pdf txt 電子書

著者簡介

拜瑞·J.內勒巴夫

美國耶魯管理學院教授。他的第一步著作《戰略思維》是現在美國商業學院普遍采用的一本教科書。同時內勒巴夫先生又是一位非常優秀的谘詢專傢，他把博弈論應用到為財富五百強客戶提供的服務和反托拉斯訴訟之中。

亞當·M.布蘭登勃格

美國哈佛商學院教授，博弈論交流學會副主席。布蘭登勃格先生齣生於英國，1986年畢業於英國劍橋大學丘吉爾商學院，獲得經濟學博士學位。布蘭登勃格先生為IBM公司、默剋公司和施樂公司提供過谘詢服務。

圖書目錄

Co-Opetition pdf epub mobi txt 電子書下載

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用戶評價

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讀後感

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从微观经济角度提供strategy的mind toolset。 “Co-opetition” + mankiw的书http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 对于manager而言，微观经济的体系基本完成

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基于价值链和博弈论的战略分析，挺牛的，想学战略的一定要好好看。 -------------------------要点------------------------- 1.价值链角色顾客、供应商、竞争者、互补者 2.五要素参与者、附加值、规则、战术、范围 3.关于参与者 A为自己的机构画出价值链图 B在你和客户、...

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Coopetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage and where they believe they can share common costs. 同时参考：哈佛经典谈判术：调查型谈判

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Co-Opetition pdf epub mobi txt 電子書下載 2024