Media Analysis Techniques

Media Analysis Techniques pdf epub mobi txt 電子書 下載2025

出版者:Sage Publications, Inc
作者:Dr. Arthur Asa Berger
出品人:
頁數:264
译者:
出版時間:2004-07-15
價格:USD 56.95
裝幀:Paperback
isbn號碼:9781412906838
叢書系列:
圖書標籤:
  • 傳播 
  • 方法論 
  • Marketing 
  • media 
  • AcademicBibliography 
  • AD 
  •  
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Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

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讀後感

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媒介分析技巧 semiotic/maxist/psychoanalytic/sociological

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媒介分析技巧 semiotic/maxist/psychoanalytic/sociological

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媒介分析技巧 semiotic/maxist/psychoanalytic/sociological

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very interssting author

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very interssting author

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