launch

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出版者:Morgan James Publishing
作者:Jeff Walker
出品人:
页数:206
译者:
出版时间:2014-7-24
价格:USD 12.37
装帧:Paperback
isbn号码:9781630470173
丛书系列:
图书标签:
  • 创业
  • 营销
  • 互联网
  • Marketing
  • 2015
  • 商业
  • 人类学
  • Business
  • 启动
  • 创新
  • 未来
  • 科技
  • 探索
  • 成长
  • 梦想
  • 变革
  • 突破
  • 机遇
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具体描述

"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

作者简介

Jeff Walker has literally transformed the way stuff is sold online. Along the way he's become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...

When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back in the old days before he started teaching his "Product Launch Formula",

almost no one in the online entrepreneurial world talked about "product launches" and the idea of a "million dollar day" seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They've almost become routine.

Of course, Jeff's techniques are not just for big gurus -- he's taught thousands of students (who operate in hundreds of niches), and they've generated more than $500 million in sales (and that number grows every day.)

Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).

You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.

目录信息

读后感

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本书以作者讲述自身故事的形式开篇,整本书也穿插了许多案例,读起来很轻松,不会花费太多时间。本书的核心内容简单明了,就是在介绍一种依托于互联网的产品销售模式,书中称为产品发售公式。该发售公式内容并不深奥,其核心有三:发售序列、讲故事及心理诱因。 其实,对于目前...  

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作者以自身经历,抓住了一部分像我这样“高不成低不就”者的心思。 作者在“成功”前是一名stay-at-home dad,我就是这样。作者此前是一名corporate world的打工者,受不了后辞职,我就是这样。作者此前急需用钱支付家庭生活支出,我就是这样。作者说自己从来没想过要做sales...  

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今天说起网络购物街头巷尾人人皆知,马云创造的双11购物节更是成了年底的一个全民盛会,作为一个从业者,个人觉得:说互联网走进千家万户到不如说是网络购物让老百姓接受了互联网。多年前跟家人解释工作,家人的反应是“不靠谱,看不见摸不着,还是找个实体的单位上班好...  

用户评价

评分

作者在自我营销他的那个secret,至始至终没说出来,就是个广告。

评分

作者在自我营销他的那个secret,至始至终没说出来,就是个广告。

评分

作者的经历很传奇,所阐述的方法也较具有启发性,作为亚马逊小分类里排名第一的畅销书,大部分的原因应该就是作者的名气和他的拥护者比较多

评分

作者在自我营销他的那个secret,至始至终没说出来,就是个广告。

评分

作者的经历很传奇,所阐述的方法也较具有启发性,作为亚马逊小分类里排名第一的畅销书,大部分的原因应该就是作者的名气和他的拥护者比较多

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