Media Analysis Techniques pdf epub mobi txt 电子书 下载 2024


Media Analysis Techniques

简体网页||繁体网页
Dr. Arthur Asa Berger
Sage Publications, Inc
2004-07-15
264
USD 56.95
Paperback
9781412906838

图书标签: 传播  方法论  Marketing  media  AcademicBibliography  AD   


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发表于2024-11-08

Media Analysis Techniques epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Analysis Techniques epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Analysis Techniques pdf epub mobi txt 电子书 下载 2024



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Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

Media Analysis Techniques 下载 mobi epub pdf txt 电子书

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