Media Analysis Techniques pdf epub mobi txt 电子书下载 2024

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Dr. Arthur Asa Berger

Sage Publications, Inc

2004-07-15

264

USD 56.95

Paperback

9781412906838

图书标签: 传播方法论 Marketing media AcademicBibliography AD

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发表于2024-11-08

Media Analysis Techniques epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Media Analysis Techniques pdf epub mobi txt 电子书下载 2024

图书描述

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

Media Analysis Techniques 下载 mobi epub pdf txt 电子书