圖書標籤: 廣告 advertising Ogilvy 營銷 marketing 廣告 創業 學習
发表于2024-08-02
Ogilvy on Advertising pdf epub mobi txt 電子書 下載 2024
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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一個廣告人的自白
mostly reminiscing about the good old days. has a funny understanding of the word manipulative. not much use.
評分Advertising dedicates a bulk effort of research, creativity, visualisation, persuasion, and the most important, sales-As DO quoted out
評分Ogilvy大叔最喜歡的direct response ad,已經有social media做得更好瞭。大叔幽默機智,不愧是做廣告的啊,整本書都是個好文案,看起來很痛快;這些三十年前關於print ad和tv ad的結論現在我無法判斷對錯,但是作為入門書瞭解下也很不錯的
評分內容和《一個廣告人的自白》有重閤
評分喜歡~
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Ogilvy on Advertising pdf epub mobi txt 電子書 下載 2024