For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
具體描述
讀後感
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用戶評價
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理論太多還有些outdated，適閤初學者掃盲。。看看summary和cases還是不錯的。
评分超惡心！！！
评分14th Test Book
评分在大學花時間學這種東西純粹是浪費生命。
评分即使考完瞭,也沒有讀完
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