For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
评分
评分
评分
评分
14th Test Book
评分老牛比了
评分理论太多还有些outdated,适合初学者扫盲。。看看summary和cases还是不错的。
评分The holy bible of MARKETING
评分在大学花时间学这种东西纯粹是浪费生命。
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有