Permission Marketing pdf epub mobi txt 電子書 下載 2024


Permission Marketing

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Seth Godin
Simon & Schuster
1999-5-6
256
USD 26.00
Hardcover
9780684856360

圖書標籤: 市場營銷  Marketing  商業  SethGodin  營銷  管理  經濟  社會   


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发表于2024-12-23

Permission Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Permission Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Permission Marketing pdf epub mobi txt 電子書 下載 2024



圖書描述

The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Permission Marketing 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Permission Marketing pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

越來越喜歡Seth Godin 的思維方式

評分

感覺說瞭一堆廢話....什麼跟客戶建立信任關係啦什麼讓客戶自己擁有選擇權啦,具體該怎麼做沒提

評分

寫得太爛,看瞭六分之一還沒看到任何重點。

評分

Pretty classic. It was until when I read the author praising Yahoo! for its "good user experience" did I realise that this book was written in the late 90's

評分

感覺說瞭一堆廢話....什麼跟客戶建立信任關係啦什麼讓客戶自己擁有選擇權啦,具體該怎麼做沒提

讀後感

評分

make your message: anticipated, personal, relevant 这本书已经12年老了,但是个人觉得是seth godin写的最好的一本了,起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容,但是在当时dot com bubble盛行,网络热潮才刚刚兴起的时候,他能看到那么远,还...

評分

make your message: anticipated, personal, relevant 这本书已经12年老了,但是个人觉得是seth godin写的最好的一本了,起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容,但是在当时dot com bubble盛行,网络热潮才刚刚兴起的时候,他能看到那么远,还...

評分

make your message: anticipated, personal, relevant 这本书已经12年老了,但是个人觉得是seth godin写的最好的一本了,起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容,但是在当时dot com bubble盛行,网络热潮才刚刚兴起的时候,他能看到那么远,还...

評分

make your message: anticipated, personal, relevant 这本书已经12年老了,但是个人觉得是seth godin写的最好的一本了,起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容,但是在当时dot com bubble盛行,网络热潮才刚刚兴起的时候,他能看到那么远,还...

評分

make your message: anticipated, personal, relevant 这本书已经12年老了,但是个人觉得是seth godin写的最好的一本了,起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容,但是在当时dot com bubble盛行,网络热潮才刚刚兴起的时候,他能看到那么远,还...

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