图书标签: marketing 奢侈品管理 branding 英文原版 coursera Fashion 设计 营销
发表于2024-11-04
Lifestyle Brands pdf epub mobi txt 电子书 下载 2024
What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
教授自己写的书 读起来就是一个lecture接一个lecture 唠唠叨叨地洗脑人的感觉。其实感觉一篇论文可以讲完的事情。但是以此书出发去找自己感兴趣的小方向还是okay的。
评分框架清晰例子有趣,考试虽然考得撇,这书还是挺有启发性的~不过也就适合学生看,真正的manager哪个要看这玩意儿,还不得真刀真枪地上战场= =
评分教授自己写的书 读起来就是一个lecture接一个lecture 唠唠叨叨地洗脑人的感觉。其实感觉一篇论文可以讲完的事情。但是以此书出发去找自己感兴趣的小方向还是okay的。
评分教授自己写的书 读起来就是一个lecture接一个lecture 唠唠叨叨地洗脑人的感觉。其实感觉一篇论文可以讲完的事情。但是以此书出发去找自己感兴趣的小方向还是okay的。
评分框架清晰例子有趣,考试虽然考得撇,这书还是挺有启发性的~不过也就适合学生看,真正的manager哪个要看这玩意儿,还不得真刀真枪地上战场= =
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Lifestyle Brands pdf epub mobi txt 电子书 下载 2024