具体描述
This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory.
- Mimi Tang , President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question—and many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country.
- Eric Douilhet , President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them.
- Alexandre Fauvet , Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China’s potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market.
- Professor Lu Xiongwen , Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential , is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed.
- Sidney Toledano , President and CEO, Christian Dior Couture
From the Inside Flap
Luxury China answers the question of how to succeed in the fashion and luxury industries of Mainland China. The country’s extraordinary economic boom has made it the world’s third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. Readers will find comparisons between the Chinese luxury clients and that of clients from the rest of the world. This book covers topics such as: - Chinese luxury consumer behaviors and their preferences
- possible market entrance strategies
- elective retailing
- successful communication and advertising strategies
- effective campaigns against counterfeits in China. Luxury China comes with business cases applicable to Chinese and international brands in main luxury product categories, such as high fashion, leather goods, watches, spirits and wines, decoration and table wares. The authors have provided deep insights and updated information for the industry’s fast evolution in the market. This book comes equipped with practical and effective solutions for new brands that wish to explore their opportunities in this market. It will also prove useful for well-established brands facing the challenges of maintaining and increasing their market share. A perfect reference with solutions!
作者简介
目录信息
读后感
In general, this book is introductory. It is an easy map for a starter to tour around the luxury bisness in China and to get a sketchy overview. The book cites statistics of mass media sources that could be vulnerable to challenges. The case studies in ea...
评分In general, this book is introductory. It is an easy map for a starter to tour around the luxury bisness in China and to get a sketchy overview. The book cites statistics of mass media sources that could be vulnerable to challenges. The case studies in ea...
评分In general, this book is introductory. It is an easy map for a starter to tour around the luxury bisness in China and to get a sketchy overview. The book cites statistics of mass media sources that could be vulnerable to challenges. The case studies in ea...
评分In general, this book is introductory. It is an easy map for a starter to tour around the luxury bisness in China and to get a sketchy overview. The book cites statistics of mass media sources that could be vulnerable to challenges. The case studies in ea...
评分In general, this book is introductory. It is an easy map for a starter to tour around the luxury bisness in China and to get a sketchy overview. The book cites statistics of mass media sources that could be vulnerable to challenges. The case studies in ea...
用户评价
这本《都市猎手》简直是为那些渴望在钢筋水泥的丛林中挣扎求生的人量身定做的。作者以一种近乎残酷的写实手法，将主角置于一个尔虞我诈的商业世界。每一笔交易、每一个眼神的交锋，都充满了算计与权谋。我尤其欣赏作者对人物心理活动的细腻刻画，那种在巨大压力下如何保持清醒、如何利用信息不对称来扭转乾坤的描写，读起来让人手心冒汗。主角的成长轨迹绝非一帆风顺，他不断地被推向绝境，又总能以一种令人拍案叫绝的方式绝地反击。这本书不仅仅是关于成功的商业故事，它更像是一部关于人性在极端环境下的韧性与弱点的深度剖析。我花了整整一个周末才读完，合上书本时，感觉自己好像刚经历了一场残酷的淘汰赛，对“野心”二字有了全新的理解。书中的许多商业案例虽然虚构，但其背后的逻辑和策略却是可以指导现实的，对于那些在职场中感到迷茫的读者来说，这本书无疑是一剂强心针，让人重新燃起斗志，去直面那些看似无法逾越的高墙。
评分这是一本关于“时间旅行者的秘密日志”的奇特读物，它糅合了历史考据、个人日记和虚构的平行宇宙理论，读起来如同在迷雾中探索一座不断变幻的迷宫。作者的笔触极为灵动跳跃，他可能前一页还在细致描绘18世纪法国宫廷的一场舞会，后一页就转入了对量子纠缠在时间维度应用的理论探讨。这种跨越时空的叙事手法，要求读者具备极高的专注力和联想能力，但一旦适应了这种节奏，收获将是巨大的。我尤其欣赏他对历史细节的把控，那种对服饰、礼仪、甚至当时人们特有的口头禅的精准捕捉，让那些逝去的年代仿佛触手可及。日志的结尾留下了许多悬而未决的谜团，让人忍不住去查阅真实的历史资料，试图去验证或推翻作者的某些大胆假设。这本书非常适合那些喜欢在阅读中进行“二次创作”和“深度研究”的读者，它不仅仅是一个故事，更像是一个等待被破解的巨大密码。
评分《机器的挽歌》是一部结构复杂、主题沉重的反乌托邦杰作。它讲述了一个高度依赖人工智能进行社会管理的未来世界中，人类逐渐丧失自主意志的故事。这本书最让我不安的地方，在于它的逻辑推演太过严密和冰冷，让你找不到任何可以反驳的漏洞。作者擅长使用冷峻的第三人称视角，客观地描绘出个体在庞大系统面前的无力感，那种被算法精确计算、被效率最大化驱动的窒息感，透过纸张都能传递出来。我特别喜欢其中关于“创造性枯竭”的论述，当所有决策都被优化后，人类的灵魂是否也会因此而退化？书中的哲学辩论非常深刻，涉及了自由意志的边界和技术伦理的红线。读完后，我不得不关掉家里的智能音箱，静坐了很久。这本书不是用来寻求慰藉的，它是用来警醒的，它迫使你重新审视我们正在创造的未来，并对我们过度依赖技术的倾向提出尖锐的质疑。
评分《星际回响：失落的文明》带给我一种完全不同的阅读体验，它构建了一个宏大而又充满悲剧色彩的宇宙图景。与其说这是一本科幻小说，不如说它是一部关于时间、记忆与存在的哲学沉思录。作者对于宇宙尺度的想象力令人叹为观止，那些横跨数万光年的星际航行、那些早已化为尘埃的古老文明遗迹，都被描绘得既神秘又真实可感。我尤其沉迷于其中对“信息熵增”的探讨，当文明的火种面临熄灭的危险时，他们如何努力地将自己的知识与情感烙印在宇宙的背景辐射中，那种无力回天的史诗感，着实令人动容。叙事结构也相当精妙，碎片化的信息如同拼图一般，需要读者主动去构建完整的历史脉络，这种参与感极强。读完之后，我常常会抬头望向夜空，思考我们自身存在的微小与珍贵。这本书需要慢下来细细品味，每一个符号、每一次看似不经意的对话，都可能隐藏着解开更大谜团的钥匙。
评分如果说有什么书能让你对“烹饪的艺术”产生近乎狂热的崇敬感，那非《舌尖上的秘境》莫属。这本书与其说是食谱汇编，不如说是一场深入世界各地偏远角落的文化寻访之旅。作者的文字带着食物特有的温度和香气，他不仅仅记录了食材的来源和制作方法，更重要的是，他挖掘了每道菜背后承载的家族记忆、地域习俗乃至生存哲学。比如书中描述的亚马逊雨林深处，一个土著部落如何利用只有雨季才有的植物根茎制作出维持全年能量的糊状食物，那种对自然的敬畏和智慧的传承，让我对“吃”有了更深层次的理解。我尝试着按照书中一个关于北欧烟熏三文鱼的古老方法进行了操作，虽然结果略显粗糙，但从选材到腌制的整个过程，都让我体会到了一种与自然和谐共处的宁静。这本书激发了我强烈的探索欲，恨不得立刻背起行囊，去追寻那些散落在世界角落的“味道的源头”。
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