圖書標籤: 蘋果 Apple 喬布斯 商業 瘋狂地簡約 設計 計算機 美國
发表于2025-02-08
Insanely Simple pdf epub mobi txt 電子書 下載 2025
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
這本書告訴我們:喬布斯是偉大的産品經理和品牌策劃,他的信仰就是一切從簡、“兩點之間直綫最短”。 喬布斯引用亨利·福特: “If you ask people what they want, they'd say a faster horse.” 很真實的道理瞭。 作者的跪舔以及一點也不simple的寫作方式實在拉低閱讀體驗…
評分飛機上掃瞭一半,實在沒什麼有用的東西. 一般人看著玩的, designer就錶浪費時間瞭..
評分敘述的方式很有意思,但老喬是神這一套我不買賬
評分Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains. - Steve Jobs
評分這本書要講的東西不多,所以會有一種拼湊的感覺,裏麵幾乎都是喬布斯的一些insanely事跡。
简洁总是令人疯狂 简洁令人难以取舍 有人会说简洁就是简单 苹果的产品上简直没有太多的附设 有人说简洁就是复杂 苹果的产品每一个设计都融合了大量的功能 都没错 但是我说简洁是一种选择 是在很多设计中 选择最有价值、最直截了当、最直指人心的需要的那一个 简洁是一种智...
評分继续贴,码字好辛苦。。。。 1.正如史蒂夫常说的,苹果非常擅长说“不”。在推出新产品时,苹果能积极地抗拒诱惑。从其他科技公司的产品线来看,做到如此克制是一件非常困难的事。 2.那些为购物而上网的人,没必要为过多的选择分心。从某种程度上说,过多的选择只会让人下不...
評分整本书那么厚 - - 其实 一个小册子就应该说玩的内容 - - 就是简洁而已.... 既然说的是简洁 你倒是简洁点啊! 看来本书作者出书的时候 真是一点也不简洁 ...
評分习惯了经常做摘录,偶而写笔记。 做给自己,加深记忆,也以备回顾;分享给朋友,仁者见仁。同样的作品即使同一人,不同时期,选区的核心,看到的内容,理解的本质都是不同。但保留分享无意增多了不同见解的数量。 走进乔布斯疯狂简洁的世界,寻找学习属于自己简洁。晚安! 1、...
評分说也奇怪,我是替我朋友去图书馆拿书搬书(我很高)的时候,无意间看到了这本书,一开始吸引我的事它的封面,i,让我眼前一亮,然后预感它应该和我想要的东西一样,那就是简洁,我很喜欢欧美那边国家尤其是德国的简洁的生活作息,在很多方面都融入了简洁的意味。 书中主要是一...
Insanely Simple pdf epub mobi txt 電子書 下載 2025