圖書標籤: 蘋果 Apple 喬布斯 商業 瘋狂地簡約 設計 計算機 美國
发表于2024-10-05
Insanely Simple pdf epub mobi txt 電子書 下載 2024
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
Being brutal and being respected are not mutually exclusive. In fact, showing a little of that brutal honesty at the right time is a pretty good way to earn respect.
評分Insanely Simple,就是商業的本質
評分敘述的方式很有意思,但老喬是神這一套我不買賬
評分好書值得推薦!
評分作者顯然是喬布斯的真愛啊,另外,看英文書還是有點小吃力。
简洁总是令人疯狂 简洁令人难以取舍 有人会说简洁就是简单 苹果的产品上简直没有太多的附设 有人说简洁就是复杂 苹果的产品每一个设计都融合了大量的功能 都没错 但是我说简洁是一种选择 是在很多设计中 选择最有价值、最直截了当、最直指人心的需要的那一个 简洁是一种智...
評分习惯了经常做摘录,偶而写笔记。 做给自己,加深记忆,也以备回顾;分享给朋友,仁者见仁。同样的作品即使同一人,不同时期,选区的核心,看到的内容,理解的本质都是不同。但保留分享无意增多了不同见解的数量。 走进乔布斯疯狂简洁的世界,寻找学习属于自己简洁。晚安! 1、...
評分简洁总是令人疯狂 简洁令人难以取舍 有人会说简洁就是简单 苹果的产品上简直没有太多的附设 有人说简洁就是复杂 苹果的产品每一个设计都融合了大量的功能 都没错 但是我说简洁是一种选择 是在很多设计中 选择最有价值、最直截了当、最直指人心的需要的那一个 简洁是一种智...
評分继续贴,码字好辛苦。。。。 1.正如史蒂夫常说的,苹果非常擅长说“不”。在推出新产品时,苹果能积极地抗拒诱惑。从其他科技公司的产品线来看,做到如此克制是一件非常困难的事。 2.那些为购物而上网的人,没必要为过多的选择分心。从某种程度上说,过多的选择只会让人下不...
評分翠绿色的封皮,一本和乔布斯有关的书 我本不是果粉,从拜读李开复的《世界因你不同》那本书的时候,早已知道乔布斯大起大落的工作经历 也许因为是程序员的关系,而程序员都喜欢pro这个梗开始,我对mac有着特殊的好感。 这本书让我深刻的理解了简洁,让我理解了坚持简洁的...
Insanely Simple pdf epub mobi txt 電子書 下載 2024