One Click pdf epub mobi txt 電子書下載2025

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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover

作者:Richard L. Brandt

出品人:

頁數:214

译者:

出版時間:2011-10-27

價格:25.95

裝幀:Hardcover

isbn號碼:9781591843757

叢書系列:

圖書標籤:

amazon
互聯網
傳記
商業
用戶體驗
創業
亞馬遜購物流程
貝佐斯

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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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評分☆☆☆☆☆

这本书并不深入，也不全面，对于Bezos和亚马逊的黑色面，一笔带过。胜在好读，对亚马逊之成功，有个基本的了解。有两点特别深刻：一、Bezos敢于冲进一个新领域，克服困难，玩出新意思。二、将顾客放在第一位，即使是违背商业原则的，会影响自身利润的，只要能够方便顾客，照...

評分☆☆☆☆☆

One Click, Jeff Bezos and the Rise of Amazon.com，译名应为《一键下单——贝佐斯与亚马逊的崛起》，作者Richard L. Brandt是一名记者，二百多页算是比较短的，读起来也比较容易，目前尚无中文版。前情提要：One Click是Amazon著名（著名原因容后再述）的一键下单功能，即...

評分☆☆☆☆☆

很久没有看人物传记了，特别是IT巨子的。风起云涌，商业领导力的规则已经被这些人重新改写，但并非人人都可以复制这些传奇。在书店偶然的发现这本书（哈哈是的尽管我是Amazon的粉丝，我还是喜欢逛书店），作者写的挺有意思，一起分享一下吧。 http://blog.sina.com.cn/s/blog_...

評分☆☆☆☆☆

这本书读起来有很多会心之处，大概因为所在的行业和它非常类似。你可以认为它是一本励志故事，也可以认为它是一个同行间的交流。这本书最大的价值在于非常清晰地写明了什么时间，贝佐斯本人或者亚马逊做了什么举动。你可以看做一个事件年表。什么时候开始搭建图书的资料网站...