具體描述
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
著者簡介
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
圖書目錄
讀後感
与普通人物传记一样，从孩童时代的Jeff开始，高智商，成绩一直名列前茅，大学毕业后一直是一名出色的程序猿，从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机，在竞争对手之前推出产品，且总能...
評分1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法 1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法 1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法1. Amazon的成长历...
評分1997年Amazon工程师Hartman开发了One Click Ordering,用一键购物来简化购物流程， 一旦推出Bezos立刻申请专利，居然放有长达19页的流程描述！之后任何需要One Click功能的厂商被迫支付庞大的Royalty给Bezos，甚至包括大名鼎鼎的苹果，我们熟悉的Itune无不如此。他是天使还是魔...
評分前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风，理查德·勃兰特 (Richard Brandt)，新闻记者，写作生涯超过20年，一直以硅谷为报道对象。作为《商业周刊》前通讯记者，他在科技界名闻遐迩，曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...
評分20180628（32）一键下单， 过程专利。 农场长大自力更生，外祖父是火箭专家。18个月父母离异。小时候的专注，拆电子产品，阅读比赛，学校大型机电脑上玩星际迷航，科幻小说，不介意被关禁闭，可以阅读。用自己的智力当上了橄榄球队的队长，高中致毕业告别辞的优秀毕业生。高一...
用戶評價
Jeff Bezos的確是牛人 可是作者把他吹成神對誰也沒什麼好處啊????
评分偏執狂再次成功
评分Jeff Bezos的確是牛人 可是作者把他吹成神對誰也沒什麼好處啊????
评分好長啊- -！Jeff真牛逼，以前幫投行搞IT，後來做瞭Amazon賣書，搞發搞發弄瞭個Kindle，然後又搞起雲計算，現在又在搞什麼blue origin做航天飛機。仰望看不到蹤影啊。
评分這作者也太不會寫瞭 貌似根本沒采訪姐夫啊 要不是長途我早給書扔下去瞭
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