Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风,理查德·勃兰特 (Richard Brandt),新闻记者,写作生涯超过20年,一直以硅谷为报道对象。作为《商业周刊》前通讯记者,他在科技界名闻遐迩,曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...
評分1997年Amazon工程师Hartman开发了One Click Ordering,用一键购物来简化购物流程, 一旦推出Bezos立刻申请专利,居然放有长达19页的流程描述!之后任何需要One Click功能的厂商被迫支付庞大的Royalty给Bezos,甚至包括大名鼎鼎的苹果,我们熟悉的Itune无不如此。他是天使还是魔...
評分这本书读起来有很多会心之处,大概因为所在的行业和它非常类似。你可以认为它是一本励志故事,也可以认为它是一个同行间的交流。 这本书最大的价值在于非常清晰地写明了什么时间,贝佐斯本人或者亚马逊做了什么举动。你可以看做一个事件年表。什么时候开始搭建图书的资料网站...
評分这本书读起来有很多会心之处,大概因为所在的行业和它非常类似。你可以认为它是一本励志故事,也可以认为它是一个同行间的交流。 这本书最大的价值在于非常清晰地写明了什么时间,贝佐斯本人或者亚马逊做了什么举动。你可以看做一个事件年表。什么时候开始搭建图书的资料网站...
評分永远把顾客放在第一位,即使这意味着需要作出减少收入的决定。不过从长远来看,这会是一项可以获利的策略。另一点就是,为了从这些决策中获利,多想想未来,少顾虑现在。即使未来意味着好几年以后,不过总这样想,那个未来可能会来得更快些。你的竞争对手可能会因此憎恨你,但...
明天寫讀後感。
评分這作者也太不會寫瞭 貌似根本沒采訪姐夫啊 要不是長途我早給書扔下去瞭
评分明天寫讀後感。
评分印象最深的一句話是"It is harder to be kind than clever"。是小Jeff看到奶奶抽煙,探索&計算瞭一下,和奶奶說你抽煙會使得你少活9年。奶奶哭瞭。爺爺停頓瞭一會兒和Jeff說的,善良比聰明要難。想到我們從小將聰明視作唯一優點的教育,頓時覺得汗顔。雖然我認為從亞馬遜的成就上看,Jeff應該仍是聰明突顯於善良。但是事情做到這個規模,胸懷和世界觀是必不可少的,這些都是技巧的高超沒法填補的。
评分明天寫讀後感。
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