There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
2018年第26本书《成为乔布斯》读完。满分推荐。 这本书,在讲一个关于成长的故事,关于那个曾是我们之中最为杰出的一位人物,如何一步一步,成为更好的自己的故事。 本书的作者让我深深见识了专业的力量,从80年代起,就作为记者与乔布斯建立了密切的联系,在成书前的这二十多...
評分 評分Whenever I think, talk or write about Steve Jobs post-2011, I never want to use past tense. So did John Lasseter and Tim Cook as I learnt in Becoming Steve Jobs. They wouldn’t delete Steve’s number from the phone when both men gathered and remembered thei...
評分2018年第26本书《成为乔布斯》读完。满分推荐。 这本书,在讲一个关于成长的故事,关于那个曾是我们之中最为杰出的一位人物,如何一步一步,成为更好的自己的故事。 本书的作者让我深深见识了专业的力量,从80年代起,就作为记者与乔布斯建立了密切的联系,在成书前的这二十多...
可能是近期來能讀到的最好的閑書瞭。。
评分Tim Cook 和 Jony Ive 應該會很喜歡這種神化 Jobs 的書,可惜這不是事實… Jobs was an asshole, and he made great products. Why is it so hard to admit it?
评分不太像一本傳記,而像是作者寫的關於喬布斯的評論
评分並不是 Issac 那種按照商業曆程走的傳記,而是融入瞭很多的個人情感,以及 Cook, Iger 等人的情感。試圖描述一個更完整的有血有肉的幫主。 對於幫主身邊的人和幫主的粉絲來說,這本書作為一份永遠的記憶實在是太完美瞭。所以纔會好評如潮吧。 但有些細節又和讀者太遙遠,缺乏共鳴。也可能是讀的人太著急太功利瞭。
评分比中信的那本《喬布斯專》要吸引人多瞭,推薦看原版。
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