具体描述
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
作者简介
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
目录信息
读后感
说也奇怪，我是替我朋友去图书馆拿书搬书（我很高）的时候，无意间看到了这本书，一开始吸引我的事它的封面，i，让我眼前一亮，然后预感它应该和我想要的东西一样，那就是简洁，我很喜欢欧美那边国家尤其是德国的简洁的生活作息，在很多方面都融入了简洁的意味。 书中主要是一...
评分一开始是被简单的外壳吸引，误打误撞的打开了这本书。 然后就一直看一直看。 不得不说，这本书整体感觉就很简洁。 而且整本书都围绕着这个主题， 没有什么废话。 让人看着很舒服。 其次，这本书主要是讲述了乔布斯对于简洁的疯狂才得以使苹果如此强大，正是很多公司对于简洁的...
评分刚拿到这书时我笑说，你看人家乔布斯，不仅开公司创造了那么多就业机会，还为身边的人从各种角度写作提供素材，创造了那么多图书出版资源。 上下班地铁上和午休时陆陆续续看了一半多，还蛮有感慨的。 作者是与乔布斯合作多年的广告创意人，全书的每个章节都是在与乔布斯合作...
评分翠绿色的封皮，一本和乔布斯有关的书 我本不是果粉，从拜读李开复的《世界因你不同》那本书的时候，早已知道乔布斯大起大落的工作经历 也许因为是程序员的关系，而程序员都喜欢pro这个梗开始，我对mac有着特殊的好感。 这本书让我深刻的理解了简洁，让我理解了坚持简洁的...
评分继续贴，码字好辛苦。。。。 1.正如史蒂夫常说的，苹果非常擅长说“不”。在推出新产品时，苹果能积极地抗拒诱惑。从其他科技公司的产品线来看，做到如此克制是一件非常困难的事。 2.那些为购物而上网的人，没必要为过多的选择分心。从某种程度上说，过多的选择只会让人下不...
用户评价
How to differentiate big organization and great organization? Direct reporting and quick decision-making.
评分Being brutal and being respected are not mutually exclusive. In fact, showing a little of that brutal honesty at the right time is a pretty good way to earn respect.
评分好书值得推荐！
评分作者乔布斯真爱/做到简单何其困难/好久没看英文书真心觉得好长
评分作者乔布斯真爱/做到简单何其困难/好久没看英文书真心觉得好长
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