具体描述
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
作者简介
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
目录信息
读后感
0p简洁的方法往往不简单，但总是能带来更好的结果。 4p简洁不会自动诞生，需要坚持原则、抵御复杂、头脑聪慧且真心实意。 5p正因为人们渴望将事情透明化，所以他们才会对简洁做出积极的响应。 9p催生简洁的，唯有头脑和常识。 11p简洁不是随意挑选的大杂烩，要么全盘接受，...
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用户评价
一般,也就记住了几个段子,比如教主之前坚持给iMac命名为Macman,比如教主考虑过出免费的os X,开机前放一分钟广告啥的
评分叙述的方式很有意思，但老乔是神这一套我不买账
评分飞机上扫了一半，实在没什么有用的东西. 一般人看着玩的, designer就表浪费时间了..
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评分好书值得推荐！
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