具体描述
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
作者简介
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
目录信息
读后感
这两天在地铁上开始翻阅这本书，难以理解的是我居然被感动了。这种体验很难在这类型的书上发生，以至于我依依不舍般的花了两天时间看完这本书。这本书的作者肯·西格尔，曾担任宝马、IBM、NeXT和苹果公司的创意总监，是与史蒂夫·乔布斯共事17年的广告狂人。乔布斯对于他来说，...
评分写几个读过的摘录吧，我觉得这本书，除了对简洁的迷恋之外，也是一本很好的了解苹果的书。之前我对苹果的认知就是爱疯，现在，我又对这个企业有了新的认识： 1.“一切始于简洁”是苹果公司的核心价值观。它时而激发人们的灵感，时而代表着苹果公司的精神。但无论何时，“简洁...
评分习惯了经常做摘录，偶而写笔记。 做给自己，加深记忆，也以备回顾；分享给朋友，仁者见仁。同样的作品即使同一人，不同时期，选区的核心，看到的内容，理解的本质都是不同。但保留分享无意增多了不同见解的数量。 走进乔布斯疯狂简洁的世界，寻找学习属于自己简洁。晚安！ 1、...
评分我是看这本书的豆瓣评分和它是黑天鹅系列的才买的这本书，买完读了一读，越读越失望。苹果的成功是创新的胜利，但这本书几乎没有什么创新，整部书内容是新的，理论是旧的。还有的就是作者的一厢情愿。 这本书远观好牛逼，封皮写着一旦做到了简洁，你将无所不能。让我们...
评分这个时代各种信息或者知识等都太杂乱了，急需能够帮我们理清思路的方法论。 这本书讲的就是简洁的方法论，如何在沟通，营销，产品等方面，保持简洁、决然状态，哪怕对于个人的生活，读后感觉对自己都是一个鞭策。 简洁是一种武器，用来对治生活的复杂，世界的芜杂，解救我吧！
用户评价
非常烂，这种蹭热点写的书以后不会再碰了。成书逻辑是围绕某一热点，寻求一个片面结论后再找证据自证。核心观点漏洞百出，讲给当事人听的话更是笑掉大牙。作者还好意思说很遗憾没在乔布斯死之前出版，你这么不要脸老乔知道么。
评分作者显然是真爱乔帮主，副标题明显应该替代主标题，Dell&Microsoft哭晕在厕所。基本上成功学就是只要你成功了你想归功于什么都可以，所以这本书差不多就这样套的啦~干货就是终于让我懂了好多之前看不懂的各种时尚大牌的广告
评分设计
评分Being brutal and being respected are not mutually exclusive. In fact, showing a little of that brutal honesty at the right time is a pretty good way to earn respect.
评分好书值得推荐！
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