Inside Apple pdf epub mobi txt 电子书下载 2024

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Adam Lashinsky

Business Plus

2012-1-25

240

USD 26.99

Hardcover

9781455512157

图书标签: 苹果 Apple 商业设计公司创业用户体验设计理论

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发表于2024-12-22

Inside Apple epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Inside Apple pdf epub mobi txt 电子书下载 2024

图书描述

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Inside Apple 下载 mobi epub pdf txt 电子书

著者简介

亚当·拉辛斯基，《财富》杂志高级记者，专注报到硅谷及华尔街。

2001年进入《财富》杂志，发表多篇封面文章，主题包括谷歌、惠普和苹果等。也曾深度报道富国银行（Wells Fargo）、英特尔（Intel）、甲骨文（Oracle）、推特（Twitter）和风险投资行业。

2008年，曾为苹果撰写封面报道：The Genius Behind Steve： Could Operations Whiz Tim Cook Run The Company Someday（乔布斯背后的天才：经营奇才蒂姆·库克将来能否管理苹果），当时就准确预测库克会接任乔布斯，成为苹果下一任CEO。

图书目录

Inside Apple pdf epub mobi txt 电子书下载

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qciss.net

立刻按 ctrl+D收藏本页

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用户评价

评分☆☆☆☆☆

非果粉，对IT创业方面的书并不感兴趣……看这本书的原因是因为prof布置要看。Jobs是一个神人，而Apple的独特性——单一负责人制；集中开发一任产品；基本不迎合消费者心态；因为想生产这类产品所以生产而不是为了Money；产品少；事必躬亲亲自监督产品生产与销售。前半本说得挺有道理，后一半让我没法集中心思读……Anyway，Jobs独裁的方式+个人的才能是Apple成功的因素。大企业细管理是本书的重中之重……另外Tim Cook和Steve Jobs让我想起大副和小贱这真是莫名其妙啊……

评分☆☆☆☆☆

把以下这些词儿放到一家公司身上是有悖现代商业理论但想想又是自然的：tyranny, silo, narcissist, isolated, focused, masterpiece, revolution. 我每次读Jobs都有点读秦始皇的味道。

评分☆☆☆☆☆

最有效的管理就是乔帮主这样，一竿子捅到去监督最底层的员工。他会审查市场部门做的宣传婚礼video，一点不满意就命令推倒重做，这样才能保证一个高度integrated的做事风格。不过，也正因为这样，他累死了。不是秘密，但是很少有人能做到。

评分☆☆☆☆☆

前半本书可以打三星。苹果公司设计产品包装的细节打动了我。