There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
现在回想起来,最初接触苹果竟是在高中,那时候微机课教FORTRAN语言的操作机就是Apple II,当然那时候还不知道乔布斯。无论是不是果粉,我想这本书都是很精彩的,应该说还是很客观的记述了乔布斯这个人,据说他的私生女将在新出的回忆录中揭露他冷漠无情的一面,从这本书来看,...
评分原文链接:https://rsywx.net/wordpress/2015/12/02/becoming-steve-jobs/ 这本书《Becoming Steve Jobs》比Isaacson的那本《史蒂夫·乔布斯传》要好看一些。主要原因是作者之一的Schlender采访乔布斯多年,手上累积了大量一手的资料,所以在选取时游刃有余,同时也因为他和其...
评分火星文:新书《Becoming Steve Jobs》近日电子版和英文版发布,此前的《乔布斯传》一直饱受乔布斯好友们的质疑。而最近发行的新传记《成为乔布斯》就是反《乔布斯传》的。 本文来源Medium,作者Steven Levy,由机器之心独家翻译出品,授权趣火星(7huoxing.com)发布。参与成员...
评分A year ago I finished Walter Isaacson's Steve Jobs and couldn’t stop thinking how compulsive and egomaniac Steve is. He was the jerk, and seems unfairly worshiped. A little flash back first. In Isaacson’s book, he was stubborn and incapable to change. E...
评分哭着看完。
评分写生病那段无意加了一星。作为一本传记来讲,也值四星。可能我对乔帮主没有强烈的个人偏好吧……但是作者是好作者!Plain, ordinary angle.
评分Tim Cook 和 Jony Ive 應該會很喜歡這種神化 Jobs 的書,可惜這不是事實… Jobs was an asshole, and he made great products. Why is it so hard to admit it?
评分not just an other steve jobs book
评分从另一个侧面剖析了乔帮主的成长历程。
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