There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
昨晚参加完一个文化活动后,回来继续读至深夜,剩下最后一章时,问自己,真的就这么读完? 然后停下。 我需要一个安静的时间,慢慢地读完这本书。这与苹果无关,甚至与老乔本人无关。 这是我读过的第三本老乔的传记,包括官方那本。还有其他...
评分昨晚参加完一个文化活动后,回来继续读至深夜,剩下最后一章时,问自己,真的就这么读完? 然后停下。 我需要一个安静的时间,慢慢地读完这本书。这与苹果无关,甚至与老乔本人无关。 这是我读过的第三本老乔的传记,包括官方那本。还有其他...
评分 评分清明节加一个周末,零零散散的读完了。 相比于乔布斯传,这本更加的近距离,更加的亲密一些。前者更多的说他做了什么,后者更多的是事情是如何发生的。本书主要讲人,不只是乔布斯,还有他周围的人,比如 Ed Catmull, John Lasseter, Bob Iger 等等,还有本来就已经熟悉的 App...
评分《变成乔布斯》是本书。据说 Isaacson 那本老乔授权的乔布斯传出来后,很多老乔生前亲朋好友都觉得平平。于是这位 Schlender 就根据自己多年采访乔布斯,并且跟老乔成为朋友的经历,以及访谈了很多老乔的亲朋同事,写成此书。 我很喜欢书名的动态感觉: becoming steve jobs...
用了三天闲暇时间看完,看到结尾时要看哭了T_T 。作者说乔布斯喜欢 "tada" 时刻,这就不是 Wall·E 向 Eve 展示自己小玩意时候的台词吗?在这本书里,John Lasseter 和 Tim Cook 叙述了几个最动人的故事。
评分另一个角度的好故事
评分Tim Cook 和 Jony Ive 應該會很喜歡這種神化 Jobs 的書,可惜這不是事實… Jobs was an asshole, and he made great products. Why is it so hard to admit it?
评分写了很多乔布斯人性化的一面,一个工作之外的他
评分写了很多乔布斯人性化的一面,一个工作之外的他
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