具体描述
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
作者简介
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
目录信息
读后感
1997年Amazon工程师Hartman开发了One Click Ordering,用一键购物来简化购物流程， 一旦推出Bezos立刻申请专利，居然放有长达19页的流程描述！之后任何需要One Click功能的厂商被迫支付庞大的Royalty给Bezos，甚至包括大名鼎鼎的苹果，我们熟悉的Itune无不如此。他是天使还是魔...
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用户评价
介于还行和较差之间
评分不太喜欢这作者的文笔，写的也不够深入。我有幸在亚马逊工作过两年，对 two pizza team 的理念记忆犹新。这么大的一个公司还能允许这样灵活的团队安排，并鼓励创新，挺了不起的。
评分8月28日-9月4日。都是侧面在写，作者没有真正采访过传主。
评分讲述了Jeff Bezos和Amazon的创业史，Richard L. Brandt是美国著名记者，虽然不像 Michael Lewis让我喜欢，但一样值得推荐。
评分偏执狂再次成功
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