Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
这本书读起来有很多会心之处,大概因为所在的行业和它非常类似。你可以认为它是一本励志故事,也可以认为它是一个同行间的交流。 这本书最大的价值在于非常清晰地写明了什么时间,贝佐斯本人或者亚马逊做了什么举动。你可以看做一个事件年表。什么时候开始搭建图书的资料网站...
评分本书内容非常平庸,基本上都是将公开的资料进行了简单整理,即没有让人感受到公司如何一步步崛起的细节故事,更没有深入研究贝佐斯的思想精髓和性格解刨,总体来说本书中亚马逊的故事就是流水账没有表现出各种角色对公司的影响和关键时候如何下的决策,对于主角贝佐斯作...
评分很久没有看人物传记了,特别是IT巨子的。风起云涌,商业领导力的规则已经被这些人重新改写,但并非人人都可以复制这些传奇。在书店偶然的发现这本书(哈哈是的尽管我是Amazon的粉丝,我还是喜欢逛书店),作者写的挺有意思,一起分享一下吧。 http://blog.sina.com.cn/s/blog_...
评分 评分好长啊- -!Jeff真牛逼,以前帮投行搞IT,后来做了Amazon卖书,搞发搞发弄了个Kindle,然后又搞起云计算,现在又在搞什么blue origin做航天飞机。仰望看不到踪影啊。
评分简单材料堆砌,无意义
评分写的太浅了,很多事情只是一笔带过。失望。
评分"Step by step, courageously",Jeff Bezos无论是在创办亚马逊还是他另一家鲜为人知的商用航天公司时都做到了这点。推荐给想了解相对低调的Jeff Bezos和亚马逊的朋友。
评分一个小小的B2C网站成立之初到现如今美国网上零售店巨头Amazon运营过程中的种种。
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