One Click

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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover
作者:Richard L. Brandt
出品人:
页数:214
译者:
出版时间:2011-10-27
价格:25.95
装帧:Hardcover
isbn号码:9781591843757
丛书系列:
图书标签:
  • amazon 
  • 互联网 
  • 传记 
  • 商业 
  • 用户体验 
  • 创业 
  • 亚马逊购物流程 
  • 贝佐斯 
  •  
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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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这本书并不深入,也不全面,对于Bezos和亚马逊的黑色面,一笔带过。胜在好读,对亚马逊之成功,有个基本的了解。 有两点特别深刻:一、Bezos敢于冲进一个新领域,克服困难,玩出新意思。二、将顾客放在第一位,即使是违背商业原则的,会影响自身利润的,只要能够方便顾客,照...  

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这本书并不深入,也不全面,对于Bezos和亚马逊的黑色面,一笔带过。胜在好读,对亚马逊之成功,有个基本的了解。 有两点特别深刻:一、Bezos敢于冲进一个新领域,克服困难,玩出新意思。二、将顾客放在第一位,即使是违背商业原则的,会影响自身利润的,只要能够方便顾客,照...  

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感觉是本回忆录,可以跳着看看

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介于还行和较差之间

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一个小小的B2C网站成立之初到现如今美国网上零售店巨头Amazon运营过程中的种种。

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偏执狂再次成功

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讲述了Jeff Bezos和Amazon的创业史,Richard L. Brandt是美国著名记者,虽然不像 Michael Lewis让我喜欢,但一样值得推荐。

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