One Click pdf epub mobi txt 电子书下载 2025

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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover

作者:Richard L. Brandt

出品人:

页数:214

译者:

出版时间:2011-10-27

价格:25.95

装帧:Hardcover

isbn号码:9781591843757

丛书系列:

图书标签:

amazon
互联网
传记
商业
用户体验
创业
亚马逊购物流程
贝佐斯

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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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很久没有看人物传记了，特别是IT巨子的。风起云涌，商业领导力的规则已经被这些人重新改写，但并非人人都可以复制这些传奇。在书店偶然的发现这本书（哈哈是的尽管我是Amazon的粉丝，我还是喜欢逛书店），作者写的挺有意思，一起分享一下吧。 http://blog.sina.com.cn/s/blog_...

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One Click, Jeff Bezos and the Rise of Amazon.com，译名应为《一键下单——贝佐斯与亚马逊的崛起》，作者Richard L. Brandt是一名记者，二百多页算是比较短的，读起来也比较容易，目前尚无中文版。前情提要：One Click是Amazon著名（著名原因容后再述）的一键下单功能，即...

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RT。如果图书馆能借，就别去买电子版，更别去买纸质书。 1，贝佐斯在中国可能有点被神化，他被塑造成跟资本市场（股东）相对抗的角色——忘记眼前，而考虑长远——可实际上，贝佐斯同样做过压缩成本去追求盈利的事，在互联网泡沫到来以及投资人不断质疑时，贝佐斯以裁员1500元...

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前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风，理查德·勃兰特 (Richard Brandt)，新闻记者，写作生涯超过20年，一直以硅谷为报道对象。作为《商业周刊》前通讯记者，他在科技界名闻遐迩，曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...

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这本书并不深入，也不全面，对于Bezos和亚马逊的黑色面，一笔带过。胜在好读，对亚马逊之成功，有个基本的了解。有两点特别深刻：一、Bezos敢于冲进一个新领域，克服困难，玩出新意思。二、将顾客放在第一位，即使是违背商业原则的，会影响自身利润的，只要能够方便顾客，照...