具体描述
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
作者简介
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
目录信息
读后感
与普通人物传记一样，从孩童时代的Jeff开始，高智商，成绩一直名列前茅，大学毕业后一直是一名出色的程序猿，从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机，在竞争对手之前推出产品，且总能...
评分RT。如果图书馆能借，就别去买电子版，更别去买纸质书。 1，贝佐斯在中国可能有点被神化，他被塑造成跟资本市场（股东）相对抗的角色——忘记眼前，而考虑长远——可实际上，贝佐斯同样做过压缩成本去追求盈利的事，在互联网泡沫到来以及投资人不断质疑时，贝佐斯以裁员1500元...
评分阅读完毕，等着写得更好的亚马逊探究，或者更全面的贝佐斯传记。 本书有点内容没组织好的感觉，第一章迅速进入状态，之后按照时间排序，波澜不惊地讲述亚马逊发展历程，穿插贝佐斯简略的个人成长，偶有几个事例建立起较为清晰的人物形象，然后就完结了。如果较真地要找出一条...
评分用户新增难做，维护老用户，增加复购现在显得越来越重要，下面4中策略可以有效提升复购率 ①搭建合理的会员体系：常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离：最有效的用户忠诚就是质押，为用户有东西在你手里，又为了避...
评分这本书读起来有很多会心之处，大概因为所在的行业和它非常类似。你可以认为它是一本励志故事，也可以认为它是一个同行间的交流。 这本书最大的价值在于非常清晰地写明了什么时间，贝佐斯本人或者亚马逊做了什么举动。你可以看做一个事件年表。什么时候开始搭建图书的资料网站...
用户评价
"Step by step, courageously"，Jeff Bezos无论是在创办亚马逊还是他另一家鲜为人知的商用航天公司时都做到了这点。推荐给想了解相对低调的Jeff Bezos和亚马逊的朋友。
评分好长啊- -！Jeff真牛逼，以前帮投行搞IT，后来做了Amazon卖书，搞发搞发弄了个Kindle，然后又搞起云计算，现在又在搞什么blue origin做航天飞机。仰望看不到踪影啊。
评分偏执狂再次成功
评分感觉是本回忆录，可以跳着看看
评分讲述了Jeff Bezos和Amazon的创业史，Richard L. Brandt是美国著名记者，虽然不像 Michael Lewis让我喜欢，但一样值得推荐。
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