Tamar Weinberg是一位作傢,也是Internet營銷顧問,擅長博主聯盟、病毒式營銷和社會媒體等領域。她生活在紐約市,她在個人博客上討論與社會媒體有關的各種話題。
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
點擊鏈接進入中文版:
正在爆發的營銷革命:社會化網絡營銷指南
尽管对我们很多人来说,社会化媒体已不再陌生,可这个闪光的新玩具却正在慢慢唤醒整个世界。多亏了《The New community rules》(译者:中文版为《正在爆发的营销革命》) 《Engage》《Social Media 101》等书籍的面世,让人们在现今对社会化媒体这个明亮的营销机会开始了解。撇去...
評分 評分全书讲了基于博客、微博、SNS、社会化书签、博客等网站的营销策略。不过大多数都在讲此类网站的具体使用方法。比如twitter、facebook、flickr、strumbleupon、delicious等网站的基本使用技巧。而这些网站大多数在国内是被墙了的,或者是基本无人问津的。不过还好在国内都有对应...
評分很早就知道O'Reilly的《The New Community Rules: Marketing on the Social Web》,嘿嘿,终于要出版了作者太牛了,在国外社会化媒体领域,没人不知道Tamar Weinberg期待早日上市,感受一下正在爆发的营销革命。
評分很早就知道O'Reilly的《The New Community Rules: Marketing on the Social Web》,嘿嘿,终于要出版了作者太牛了,在国外社会化媒体领域,没人不知道Tamar Weinberg期待早日上市,感受一下正在爆发的营销革命。
有點粗淺,很適閤外行閱讀
评分為瞭寫論文而啃完的書 SNS還是蠻有用搭
评分為瞭寫論文而啃完的書 SNS還是蠻有用搭
评分為瞭寫論文而啃完的書 SNS還是蠻有用搭
评分為瞭寫論文而啃完的書 SNS還是蠻有用搭
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