The New Community Rules pdf epub mobi txt 电子书下载 2025

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出版者:O'Reilly Media

作者:Tamar Weinberg

出品人:

页数:370

译者:

出版时间:2009-7-14

价格:USD 24.99

装帧:Paperback

isbn号码:9780596156817

丛书系列:

图书标签:

marketing
营销
社会化媒体
市场营销
广告
social
community
职场
社交媒体
网络社区
在线行为
数字文化
网络礼仪
社区建设
在线互动
数字公民
网络安全
人际关系

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具体描述

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

点击链接进入中文版：

正在爆发的营销革命:社会化网络营销指南

作者简介

Tamar Weinberg是一位作家，也是Internet营销顾问，擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市，她在个人博客上讨论与社会媒体有关的各种话题。

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