Fascinate pdf epub mobi txt 电子书下载 2024

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Sally Hogshead

HarperBusiness

2010-2-9

288

USD 26.99

Hardcover

9780061714702

图书标签: 营销心理学策划 marketing 英文原版女性商业英

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发表于2024-11-22

Fascinate epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Fascinate pdf epub mobi txt 电子书下载 2024

图书描述

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

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著者简介

莎莉•霍格斯黑德（Sally Hogshead），以一个获得诸多奖项的广告创意人起步，如今是全球知名的品牌顾问和发言人。她曾为星巴克、微软等世界500强公司和众多刚起步的创意工作室作创意推广。

图书目录

Fascinate pdf epub mobi txt 电子书下载

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用户评价

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自己制造一些新名词，讲的旧道理。轶事代替科学。not fascinating at all.开头叫别人给自己的品牌起个独特的名字。这本书在amazon上都不是type name立刻被自动调出来的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.

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