Influence

Influence pdf epub mobi txt 电子书 下载 2025

出版者:Allyn and Bacon
作者:Robert B. Cialdini
出品人:
页数:272
译者:
出版时间:2008-8-8
价格:USD 34.80
装帧:Paperback
isbn号码:9780205609994
丛书系列:
图书标签:
  • 社会心理学
  • 心理学
  • Psychology
  • 心理
  • 影响力
  • 英文原版
  • 心理学,思维
  • 科普
  • 影响力
  • 心理学
  • 行为改变
  • 说服技巧
  • 领导力
  • 社会心理学
  • 沟通艺术
  • 决策机制
  • 认知偏差
  • 群体行为
想要找书就要到 小美书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

具体描述

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

作者简介

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

目录信息

All chapters conclude with “Summary” and “Study Questions.”
Preface.
Introduction.
1.Weapons of Influence.
Click, Whirr.
Betting the Shortcut Odd.
The Profiteers.
Jujitsu.
Reader's Report.
2.Reciprocation: The Old Give and Take … and Take.
How the Rule Works.
Reciprocal Concessions.
Rejection-Then-Retreat.
Defense.
Reader's Report.
3.Commitment and Consistency: Hobgoblins of the Mind.
Whirring Along.
Commitment Is the Key.
Defense.
Reader's Report.
4.Social Proof: Truths Are Us.
The Principle of Social Proof.
Cause of Death: Uncertain(ty).
Monkey Me, Monkey Do.
Defense.
Reader's Report.
5.Liking: The Friendly Thief.
Making Friends to Influence People.
Why Do I Like You? Let Me List the Reasons.
Conditioning and Association.
Defense.
Reader's Report.
6.Authority: Directed Deference.
The Power of Authority Pressure.
The Allures and Dangers of Blind Obedience.
Connotation Not Content.
Defense.
Reader's Report.
7.Scarcity: The Rule of the Few.
Less Is Best and Loss Is Worst.
Psychological Reactance.
Optimal Conditions.
Defense.
Reader's Report.
8.Instant Influence: Primitive Consent for an Automatic Age.
Primitive Automaticity.
Modern Automaticity.
Shortcuts Shall Be Sacred.
References.
Credits.
Index.
· · · · · · (收起)

读后感

评分

影响力―――― 这是一本在谈判,生活,销售,心理皆有所得的书。这些被现实演绎的真理,编辑成了白纸黑字,又能让读者还原到自己的现实中。不好给此书分类,不过读必有所获,值得推荐。 首先要肯定,作者提到的这些影响力,大多数情况下,对我们的是有很大帮助的。这个世界太...  

评分

评分

内容:不可不读级 翻译:好 《影响力》的是与不是: 《影响力》不是市场上汗牛充栋的贩卖所谓“成功学”,“最伟大的sales”之类的垃圾读物, 这是一本洞察深刻,论据确凿,论证严谨的严肃的社会心理学著作。 《影响力》不是一本乏味,生硬的学术著作, 而是一本行文生动,...  

评分

读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...  

评分

最近重读了《影响力》,这至少是第三遍或第四遍读它了,在读过诸多行为心理学,社会心理学书籍之后,这次重读对书中列举的各种例子和试验背后的心理因素了如指掌,深感又拉近了与当初西奥迪尼写这本书时境地的距离。好书就是这样的牛逼,你知道作者的境界在那里,但你却只能通...  

用户评价

评分

防被骗指南1号 知己知彼 才能百骗百败 但的确很神奇 原来有那么多tricks 原来我们大脑的缺陷这么多 一戳即中

评分

interesting and understandable medium-size book about social psychology. And the summary and question part in the end of every chapter are appreciated.Worth reading and taking notes!

评分

很经典!作为社会学入门读物,也可作为大众社会心理学的普及读物。我喜欢这种理论结合实践(案例分析)的方式,这也是国外的教科书比较有趣的原因。

评分

interesting and understandable medium-size book about social psychology. And the summary and question part in the end of every chapter are appreciated.Worth reading and taking notes!

评分

防被骗指南1号 知己知彼 才能百骗百败 但的确很神奇 原来有那么多tricks 原来我们大脑的缺陷这么多 一戳即中

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有