图书标签: 心理学 商业 英文原版 用户体验 精英日课第二季 思维 英文 万维钢推荐
发表于2024-12-23
The Power of Moments pdf epub mobi txt 电子书 下载 2024
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
功能性读物,感觉信息密度没有很高。看看书评,就当已经读过了。
评分关于创造experience,并不是工具软件以及数据分析能做到的,人的意识和思考才是决定性的环节。
评分很多很棒的例子
评分Explains how the moments of elevation, insight, pride and connection defines our experiences and perceptions. Practical for application.
评分关键或重大moment的描述、相关研究介绍、案例和一点点指导建议。有一些有价值的思路:关键的体验对他人印象的影响(酒店提供泳池边电话)、航空公司致力于提高稍差评价的用户体验能产生更多经济效益。这类书难免的啰嗦和试图涵盖一切,不过难得的是作者自己也承认了创造关键时刻的成本问题,但还是给出了“让我们每天都创造几个关键时刻、改变生活”的倡议,问题是,关键时刻恐怕和稀缺性是紧密相关的。
一本好书,是能引发人思考的。 一本好书,是能指导人的行为的。 这是我读的《行为设计学》的第二本书了,认真的讲,书中很多的观点、做法都是我平时在尝试和设计的,很多理念在不同的书籍中都有了体验,只是作者通过了另外的途径来进行了阐述。 第一本《零成本改变》我在去年就...
评分 评分两位作者是教授、研究员。本书的写法是常见的先打枪后画靶子的做法,全书基于一个心理学现象扩充而来:人们会根据两个关键的时刻来评判一段体验的好坏:(1)最好或是最坏的时刻,也就是“峰值时刻”;(2)结尾。基于这个实验,作者给出他们的研究结果,分了4大节许多小节阐述...
The Power of Moments pdf epub mobi txt 电子书 下载 2024